“If at first you don’t succeed, dust yourself off and try again”
Keyshia Cole is hitting the reset button on the campaign for her current album ’11:11 Reset.’
Initially released last October, the set debuted at #37 on the Billboard 200 with a first week figure of 13,377 (9,420 of which were pure sales).
Needless to say, these are a far cry from Cole’s glory days and weren’t reflective of the benefits attached to the ‘Love & Hip-Hop’ platform she signed on to.
But worried fans needn’t fret because Keyshia has a plan.
See what we mean below…
Via Instagram, she shared the shot below with the caption:
I wish I could’ve been on stage longer last night!!!!! But I will be announcing a tour, once I Repackage this ALBUM WITH 3 new songs ?? #IAmNotDoneWithYouYET??
https://www.instagram.com/p/BfCN-pLnl2n/?taken-by=keyshiacole
Given the LP’s performance to date and the time lapsed since its release, there’s a fair argument in favor of Keyshia moving on to another project.
But, at the same time, it’ clear she believes in the music, so…why not?
If adamant about re-releasing, she needs to use the ‘Love & Hip-Hop’ platform in a much smarter way. She took too much of a back seat and it showed in the lack of results it yielded for her. Next go round, she ought to roll her sleeves up and get into the mix so as to endear herself to viewers.
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Girl. Call Ron Fair and stop playing……Heaven Sent. Work it out. I Just want it to be over. I remember. Thought you had my back. LOVE. Got to get my heart back. Shoulda Let you go, Brand new. and the greatly under-rated So Impossible. Keyshia has great records, pure gold, but these last two cds fell flat…………..get your inspiration back boo
LET US NOT FORGET GIVE ME MORE!!!!! YASSSSSS YOUR COMMENT IS EVERYTHING!!!!!!! OVERLOOKED GEMS IN HER CATALOGUE!!!!
OMG I FORGOT GIVE ME MORE. How is it people don’t know these songs. I think low key She has forgot her legacy
I love keyshia but the music she’s making had really disconnected with her audience. The songs you named were wonderfully written and she sang them with emotion and conviction. Now she’s just saying anything on her records and hope it catches and thats not working! I have bought every album of hers but that last 1 I don’t even stream. Huge fan tho I want her to get back on point and win.
Boo, its like Ron Farr left and She lost her way. How do you release— I SHOULD HAVE CHEATED and make that s*** video……Heaven sent is a bop…………………and then come out with less than fab material.
China, you get a ? on your read of Keyshia Cole for today lol ✅ Ron Fair on speed dial hunnie! ? ☎️
I thought Point of no return was amazing. I can’t wait to go see her though.
Keyshia has so many hits man.
Yep she needs to get the right ppl back on her team. She needs to be in love with the songs she is singing as well. She said she was in love with the music she made for Woman 2 Woman and that was her best album of this decade. With Rnb and music over all at an all time sales low I dont expect her to do numbers like the first three albums but a great album with songs that can get charted on the radio is definitely what she needs! We need deep meaningful yet fun enough for the new generation material from her!
WE NEED A BEST YOU NEVER HEARD KEYSHIA COLE EDITION
This is great! 11:11 Reset is a great album and I can’t wait to hear the new tracks! For all the music lovers, not the little kiddy stan trolls, this album is a good album. For those who wanted ol skool Keyshia this album is that and more! Give it a listen. ???
I loved this album. I never purchased a Keyshia Cole album before. When I heard 11:11 on Spotify I knew it was a must buy. Best of luck to ya Keyshia.
And to think Matthew knowles said something about light skin making people more famous. He just wants to divert us from the fact that some people are not willing to sell their souls to the illuminati for fame and riches.
Then you do not listen when people or you maybe lack of understandings. He says light skin help in career of some stars . If Keshia was not bleaching she will probably did 10k instead of 26k pure sales . Jajaja .. do not try to change the idea of Mr Mathew knowles because I can see you coming crickets
I didn’t understand what you wrote.
EXACTLY & her career hasn’t done much & she’s light skinned as well!! Her voice has always been PITCHY!!
Okay, but Incapable was a GREAT lead track. I don’t think the problem was the material. I hope she figures a way to expand her reach, b/c if she doesn’t, the re-release won’t do much.
For me, 11:11 was a great album. It was a little short be the content was very cohesive and up to par with her earlier albums. “Emotional” ” Vault” “Incapable” “Right Time” all are on the same level (Musically) as some of her earlier work. I hope a re release will give the album the recognition it truly deserves.
Love this album just needed a few more tracks cause I don’t consider the intros listeners.
Tbh I don’t blame her! CAMPAIGN
Keyshia needs a career reset, and that starts with Ron Fair and Missy Elliott.
… why? she’s probably better off working on new materials
Why bother? Just release another album or an ep. This will not boost the sales of the album because people will just buy the songs….. if they liked them.
Keyshia like Beyoncé seem to be making the kind of music they should’ve made when they first came out! Go back to those classics that you’re known for so we can sing along. Stop fronting with this ultra urban crap. I still play Keyshia first few albums hard, but the last few.
Great news for Keyshia, Ride is my jam which is still on repeat.
album is dead leave it alone … move on …
I’m sorry her tones aren’t that great since hearing her rendition of “His eye on the sparrow” ma’am its a DUD!!
First and foremost if you in here talking about Ron Fair this and that STFU. This album is IT! Idgaf what y’all say 11:11 Reset is awesome. From the into to outro. I just wish it was longer honestly. Ride, Bestfriend, Emotional, Right Now, and Vault are gems! Like seriously KC release a quality record, 11:11 is easily up there with Woman to Woman and Just like You for me!
11:11 Reset was such a goid album people just aren’t giving her a chance