Ciara may be stacking new tracks for her upcoming album, but she’s also stacking endorsement deals too.

The latest is with jewellery giant Pandora.

Full story below…

Moments ago, the R&B chanteuse shared the commercial for the campaign, while announcing that she’s been tapped as the company’s newest Brand Ambassador:

I’m sooooo excited to share that I’m partnering with @PANDORA_NA as their Brand Ambassador! Introducing the new #PANDORAShine Collection!

Peep the stunning visual:

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Go CiCi!

Success in today’s climate is all about becoming a multi-dimensional brand – something Mrs Wilson has undoubtedly blossomed into.

All we’re wanting to see now is her leverage this towards the benefit of her new music.

Your thoughts?