Billboard 200: Tinashe’s ‘Joyride’ Sells Less Than 5,000 First Week / Misses Top 50

Published: Wednesday 25th Apr 2018 by Rashad

Ouch!  ‘Me So Bad’ takes on new meaning after one glance at the first week sales of Tinashe‘s long-awaited sophomore album, ‘Joyride.’

The set – originally announced in early 2015 following the critical acclaim of her debut album ‘Aquarius’ – was preceded by a slew of Pop-flavored buzz tracks and singles before being completely revamped to the Urban reincarnation that hit shelves April 13th.  Lifted on the backs of the Offset-assisted ‘No Drama,’ ‘Me So Bad’ (featuring French Montana and Ty Dolla $ign), and the Future-enlisted ‘Faded Love,’ the nonperformance of the cuts on the Hot 100 seemed to be a precursor to the commercial failure of their parent set.

Against all odds and with the support of her patient fan base, T went to chart battle last week with ‘Joyride’ and was initially expected to shift 5-7k by the tracking week’s end (as we reported here).  Unfortunately, refreshed reports indicate she did not even meet industry analysts’ lowest expectations. Click inside to see just how many units ‘Joyride’ shifted from shelves:


‘Joyride’  First Week Sales (Pure):  4,710

‘Joyride’ First Week Sales (SPS):  9,800

Chart Placement:  #58


The numbers above pale in comparison to the singer’s debut album which premiered on the Billboard 200 in 2014 at #17 to the tune of 18,000 its first week.  Look below to see who made the chart’s top 25 on this week’s TGJ Chart Check:  Billboard 200…

Billboard 200 This Week

Your thoughts?

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  1. G7Pat April 25, 2018

    Cardi still slaying

  2. Fancy BISH April 25, 2018


  3. Trashmine April 25, 2018

    The promo for this album was all wrong and f***** up
    Tinashe please leave RCA they are ????

    • Suicide Blonde April 26, 2018

      Great album! I love thatgrapejuice

  4. Jasmine April 25, 2018

    FLOP…in…1…2…3….Her FAKE Fans are going to come on here and say:

    1. Its the Label’s Fault
    2. It’s her promotion team
    3. It’s consumers fault for not recognizing her hits.

    Well my response is that it’s the “artist” aka model without easily recognizable beauty and lack of talent and lack of the IT quality. Any artist has to have consumers that feel they can answer the following question to be succcessful:

    ~Who is Tinashi?~ If consumers don’t feel like they know you they are not going to support you.

    • Jasmine Da Bi Asian NOT Trashmine or TROLLmine??‍♀️??‍♀️ April 25, 2018

      Hey Shaniqua You should ask ur shift manager if they’ll stream her cd during your shift. H&M always has the jams playing and you can help get JOYRIDE some recognition and ring up customers with your own joy!

      • Jasmine April 26, 2018

        Don’t talk to me you crazy trash! Disappear!

    • stan April 26, 2018

      ding ding ding. she just seems confused, imo.

  5. Meme April 25, 2018

    Unbelievable. So disappointed. I don’t want to hear anyone talk about they tired of Beyonce and rihanna. Y’all don’t support new artist. This girl makes great music.

    • Fancy BISH April 25, 2018

      It took Janet two albums before she made Control…not trying to put pressure on young Tinashe, but I’m just sayin! It could happen ?? I said this before, she hasn’t made anything embarrassing or terrible…she just has to find her groove!

      • Jasmine April 25, 2018

        Technically speaking, Janet’s first two albums got 1/50 th the amount of promotion Tinashi did and still did way better saleswise than Tinashe. 5K sales first week with no future in sight is a LOSS for her label. Period. There is no excuse for it to debut that low with the amount of promotional budget spent. She will be dropped by summer and will likely be dropped in debt to her label for return of advance money. Janet’s first two albums had a very healthy return on investment to A&M Records for their investment so please do not compare Tinashi to Janet. There is NO COMPARISON. Janet had the IT factor since Good Times so don’t try to compare her to an artist that is a one hit wonder.

      • Fancy BISH April 25, 2018

        The only thing I’m comparing her to is the fact that Janet had to find her groove…Janet obviously had an IT factor, but she could have easily given up or just continued doing the music her father wanted her to versus getting her behind to Minnesota and taking a chance! You know good and damn well I wasn’t saying Tinashe is Janet lol…lawd, come on Jazz ? Some artist need time…that’s ALL I was saying…you defended Miss Janet to the death tho ? I can respect that ??

      • Jasmine Da Bi Asian NOT Trashmine or TROLLmine??‍♀️??‍♀️ April 25, 2018

        @TROLLmine, her and miss Janet are so far away from each other it’s not even funny. You’re such a spot on troll today!

      • Jasmine April 26, 2018

        I agree Fancy. The problem with those first two Janet albums was lack of promotion. There was not even a video for made for those albums. Now that you bring up Janet’s first two albums it makes me think of how similar the current music industry is to back in the early 80s….ie…record labels did not give a sh!t about R&B acts!!!!!! Janet got almost zero promotion for those albums and most r&b albums get zero promotion these days. Tinashi is the exception because her label expected crossover appeal (ie…those singles like “Fire” and when that did not pop off they resorted back to backing her doing an urban soudn). Most r&b acts today get the king of promotion Janet got back in the early 80s…ie….none. I feel the problem with the current industy is that we do not have artists with huge talent like Whitney Houston and Michael Jackson…ie…the kind of artists whose talent is so huge it can dominate all genres of music and sale tremendously. Beyonce has big appeal but her lack of natural talent limits her abilities to be as big as Michael Jackson was.

    • SuxMyCockiness =o April 25, 2018

      She makes a few good songs but she’s all over the place as an artist. This album is the worst body of work she’s put out so far. Nightride was pretty solid, maybe she should stick to that direction.

  6. Hmmm… April 25, 2018

    Awful sales. I like some of Tinashe’s music (wouldn’t call myself a fan) but collectively this isn’t her best album. The narrative is lost by the third song. Her voice isn’t captivating enough. And her image in general is uninspired. And the promo excuses are tired. It’s not even that people haven’t bought into joyride the album. People haven’t bought into Tinashe period. And if she is to be promoted, what are they gonna promote her as? Tinashe the what/who?? What’s her sound? What’s her look? What good is promo gonna do when there’s nothing distinguishable to promote her as. She doesn’t need promo. She needs branding. I can’t think of any other female artist on the planet who doesn’t have that defined already. And that’s not putting her in a box like she may think it is. Nobody is telling her to stick to one genre. The best example I can think of is when Princess Nokia made an indie album, a hip hop album, and now an Emo album and still managed to keep it true to self.

    • A&R April 25, 2018

      Well said and spot on.

  7. Julian April 25, 2018

    Throw shade all you want. I don’t care if she sells 5 copies or 5 million. Tinashe is my b**** and I will support her no matter what. Not all great artists get the recognition they deserve ?‍♂️ And I’m still convinced everything can fall into place for her, can nobody convince me otherwise!

    • Jasmine April 25, 2018

      LIES! You did not buy her album. Her fans are so FAKE. There is a documented 328 million people in the USA and only 5K bought her album???? I’m sure her label gave out 4K copies as promotion which leaves a measly 1K people bought it. You aint buy no album. You just lying.

      • gina April 26, 2018

        YOU stop lying & shut the hell up, how do you know what her label “gave” away & how many the public actually bought. YOU stop lying.

  8. A&R April 25, 2018

    No lie. My feelings are hurt for her and I’m glued to see if she pushes past or decides to tap out. I’m not sure I’ve even seen this before.

  9. Boytoy1814 April 26, 2018

    That’s why artists are going independent. RCA did the Joyride album real dirty. No real promo or marketing whatsoever

    • Meme April 26, 2018

      You have to be kidding. I can’t believe ppl are saying RCA didn’t give this album any marketing or promo. Unbelievable.

      • gina April 26, 2018

        Well they didn’t, other than just throwing out 3 videos.

      • Hmmm… April 26, 2018

        @Meme These people are delusional, she got plenty of promo.

  10. April 26, 2018

    I ant even a fan of hers but this is bullsh!t.

  11. Paulo April 26, 2018

    Ouch. And I don’t think the sales are the worst part I mean… her singles managed to enter the iTunes too 100 so I thought her streaming numbers would be ok. But being honest even tho I’m a fan of Aquarius I wasn’t interested in this album at all.

  12. BootzShza April 26, 2018

    I loved Aquarius. I really dug Nightride. As for Joyride, I didn’t get what she was serving. I waited so long so maybe my standards and expectations were too high. However, I still support my girl because she is mad talented. She’s an amazing performer she can shake that ass, and her vocal runs… buttery smooth. I just can’t, for god sakes, understand how Bhad Bhabie can push mediocre records and sell out shows. Times are achanging and I’m not too happy!!!!!

    • BootzShza April 26, 2018

      I mean how is it that someone like Bhad Bhabie is so successful yet someone like Tinashe, who does have actual talent, is struggling??? Doesn’t make sense!!!!!

      • April 26, 2018

        Lol you wondering how sigh, then you need to do some more research

      • gina April 26, 2018

        Well then explain it since youre so smart….

  13. DanYiel Iman April 26, 2018

    Wow she needs a few tours because her music isn’t catching up to the fans of other artists!!

  14. Liam April 26, 2018

    She needs to do her stuff independently like she did before Aquarius

  15. Teflon Boy April 26, 2018

    I think the narrative of this album was mismanaged in truth.., I loved both Aquarius and Nightride and I believe in Tinashe as artist but I have to keep it ?. I had high hopes for Joyride as a vision, as beyond the music Tinashe had proven LP wise that she is capable of delivering a rounded nuanced LP. In truth however, the album is lacklustre and sounds like an artist whose had her wings clipped. I trust there was a strong vision initially that was put through the mangler with every artistic course correction until it no longer resembled her initial idea. I also think keeping “Joyride” as the title was a mistake, as the title comes with too much baggage at this point and in truth doesn’t even reflect the somber, mostly moody music on the end project. She will learn from this and come back stronger.

    • Hmmm… April 26, 2018

      Agree. The album concept is so unclear. Outside of the first 2 tracks, the rest of the album has nothing to do with the album title. It’s not cohesive. And even the sound of the title track Joyride doesn’t seem to fit with the rest of the album. From He Don’t Want it, Oo La la, to No contest, and Salt. The title Joyride makes no sense.

      • Teflon Boy April 26, 2018

        I kinda feel like she kept the title just to be able to have receipts that she did in fact get ‘JoyRide’ a release date. It’s clearly a completely different album than the first incarnation, which in keeping with the title was likely a lot more upbeat and fun. Ride Of Your Life and Spacetime clearly belonged on it. As you mentioned the culmination of the album’s downbeat tone is far removed from a heady, joyous narrative as you could imagine. She would’ve done better to retitle the album ‘PainRide’ or something that better reflects the final collection of tracks on it. JoyRide was doomed to fail the moment she announced it, the studio clearly got in her head and made her doubt herself. I can’t believe the final album is how she genuinely perceived the end result to be.

  16. Oliver April 26, 2018

    I mean, that’s a record! ???

  17. Navy Gravy April 26, 2018

    I wasn’t a Tinashe fan however every time I would watch an R&B music video on YouTube last year, the next video would always be her ‘Company’ video and SHE SLAYED…. I only wanted to hear that joyride song because of what she said about Rihanna taking the song and how she had to buy it back. One thing led to another and I ended up listening to the whole album and ITS SOLID. These numbers suck! I actually feel bad because she’s a sweet girl, talented and very well spoken. I wonder if her rants about Rihanna and Beyonce are what hurt the interest in her music. I want everybody to win, ESPECIALLY when they have talent to back it up.

  18. Cinnamon Girl April 26, 2018

    I think Tinashe turned a lot of folks off when she blamed black people for not buying her records. Also folks just don’t care about her. Sometimes artists just don’t pop off like that

  19. Yan April 26, 2018

    This is bad…

    I think the multiple delays contributed to this. If this had come out years ago, like intended to, she would’ve pushed at least 50k.

  20. Dashdash April 26, 2018

    She got no RADIO PROMO

  21. RealTalk April 26, 2018

    Tinashe isn’t that interesting to me. It’s sad when you have a label backing you up and still nothing. 2on1 was her biggest hit and she should of stuck with that formula. I remember when this site had actual comments from real people. Now it’s the same trolls arguing about absolutely nothing. Like you guys don’t have jobs or any other hobbies? The same 4 accounts.

  22. YungSir88 April 26, 2018

    I think the promo was all wrong. RCA is a mess for doing her album like this. I went to a couple Best Buy’s to get the album and they did not even have any in stock and that I could go online to get it. Smh!!!

  23. Lal’Kol April 26, 2018

    It’s too bad, like really. But nothing is lost, I hope she will release “Ooh La La” because it is a very good song. Good luck girl

  24. Miss Popular April 26, 2018

    Albums sell themselves these days. People just don’t care about Tinashe. She’s never going to happen. #ONEHITWONDER…

  25. Da-Voncia Hendricks May 7, 2018

    It’s a pretty good album though. Super espestially for 2018. The timing was off and all of the buzz was about Cardi. If her team would’ve have went for a falll release she would’ve been cool. Especially when everyone expected Nicki Minaj yo follow up after Cardi. #literally no one cared about Tinashe because y’all we had enough new music got the month. Her vibe is too relaxed for summer too. Her sound is smooth and very fall. Late July or mid August would’ve been perfect. Features through the summer and releases in the fall.

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