With the first week sales tally due imminently, Beyonce and Jay-Z prove that they’ve got their eye on longevity with new album ‘Everything Is Love.’
Unleashed last Saturday at the culmination of their ‘On The Run II’ London stop, the “surprise” LP has been creating waves all week for a multitude of reasons – most especially its roll-out.Array
For, while it’s been customary for Bey and Jay to limit the streaming component of recent albums to their TIDAL platform, they’ve opted to play ball with rival services. Hence, this go round, ‘Everything’ was a TIDAL exclusive for little over a day before “going wide” on iTunes, Apple Music, and the premium paid tier of Spotify.
The latter was was particularly noteworthy given the platform’s spot as market leader.
Still, in asserting that only paid listeners could access, it created a somewhat complex issue for the Carters. Because, while yes they were on Spotify, most users access via the free ad-supported tier. Put simply, they couldn’t get in on the fun.
As of today, the ‘APES**T’ led set is now available for ALL Spotify subscribers – a hefty base of over 170 million active users.
To provide context, only 70 million of said base pay for the service, leaving 100 million on the free tier.
It’s widely speculated that the initial limits delayed Spotify adding The Carters to their coveted playlists. After all, the largest portion of their audience wouldn’t have been able to listen.
With all that out of the way, ‘APESH**T’ already top billed on the Rap Caviar playlist with more expected imminently.
Needless to say, it’ll be interesting to see how this all factors into the longterm success of the album.