With the advent of the internet, new artists are empowering themselves without the muscle of the machine.
Case in point Queen Naija.
Having built an online presence as a popular YouTube personality, the 22-year-old Detroit native has pivoted and is delving deeper into music.
She established early buzz with recent hit ‘Medicine’ and now, as at writing, is #1 on iTunes with follow-up ‘Karma.’
Wonder what the hype is about? Listen below…
A smooth slice of nutritious R&B, ‘Karma’ is evocative of the genre’s golden age.
It doesn’t reach for theatrics vocally or from a production standpoint — and there’s a beauty in its simplicity.
Still, the cut boasts great layers of harmony and understated adlibs which add sprinkles of sweetness.
Rich, creamy, and delicious, we have this on replay. Do you?