Ariana Grande is gearing up to pour out new album ‘Sweetener’ on the masses on August 17th.
Keen to showcase the set’s varied flavors, the 24-year-old re-teams with Nicki Minaj for ‘The Light Is Coming.’
Issued as an instant-grat track for any and all who pre-order ‘Sweetener,’ Grande sprinkled added incentive by conjuring up a visual for the song.
Directed by Dave Meyers (who also helmed the clip for the project’s lead single ‘No Tears Left To Cry’), the video awaits after the jump…
We enjoy Ari and love Dave’s work, but that was pointless. Let’s keep it 100.
Still, the song is a refreshing re-route for the Pop belter and has us salivating for ‘Sweetener.’
poor nicki…her time is up and she’s not transitioning into other avenues of entertainment a la will smith, queen latifah, even missy who can produce still. If she doesn’t, she’ll be this generations current Lil Kim in a couple years.
How is her time up? She is still selling records and breaking records. She can also act, model, and write for other singers/rappers. Furthermore, she has way more money than Lil Kim. Please stop talking out of your ass.
Lil Kim has a Grammy, number 1 and a few critically acclaimed (by actual rap culture) albums. Nicki ain’t got none of that- she won’t be Kim no matter how hard she tries. She’ll be whatever she is now
And classics
@jasmine.. – And Kim is BROKE and practically homeless as her home was foreclosed on. (She’s just there due to legacy and for looks.)
#No Ones Buying
And to that I agree ☝?
Wow that’s was a waste of time
What the h3ll did i just watch!!?
Nicki part is the best. I’m here for this and all the ponytail slayage. The song grew on me.
Pick a side pick a side!!
It’s a promotional single… too promote the album. Same as rich s**..What I don’t get is why would she put this on her album track list if it’s to promote.
Sure, everything that‘s s***** and that people don’t like is a promotional single…
One of the worst songs ever made #fact
I woke up this morning with “The light is coming to get back everything the darkness stole” in my head. Nicki’s part was definitely the best part and she needed a 2nd verse.
It looks like an ad for Reebok….not a music video.
„Girl, you just used our whole budget for
The first video. So, we have this dark room for you. Work with it“
lmao
Lol. The video is worse than the song. I knew they spent their whole video budget on that trash song No tears left to cry. So now they had to film this is the woods with a potato. Issa mess.
Boring
The video gives me BLAIR WITCH vibes. The song sounds like an album filler to me.
#Ehh
This isn’t a single but a promo video for Reebok as well hence it premiered on their website first lol
The ‘No Tears Left To Cry’ video was a big step for her videography, Ari’s videos are so weak (minus ‘Into You’). She’s back at mediocre videos again 🙁 At least the song is refreshing.
I would like to hear some artistic evolution in her, her music is good (‘Dangerous Woman’ it’s an amazing pop record), but it won’t pass the test of time.
flop of the year.