Drake is onto quite the beast with new album ‘Scorpion.’
An established chart titan, the Toronto bred star’s releases have often prompted the question “how high?.” Apt, as his offerings consistently shoot into the stratosphere – and this LP is no different.
The first week sales forecasts are in and Aubrey is on course for a mega opening…
Easily a shoo-in for the #1 spot on the Billboard 200, Drizzy is predicted to sell the following:
870,000-920,000
[Sales Plus Streams]
********
275,000-300,000
[Pure Sales]
**************
As evidenced by the digits above, it’s clear Drake has energised the streaming arena and is reaping the rewards accordingly. The SPS-to-Pure Sales ratio is massive.
And when diving into the numbers, it becomes apparent why.
‘Scorpion’ has shattered the first-day streaming records of BOTH Spotify and Apple Music – generating 132 million and 170 million respectively. A combined total of over 300 million. The platforms, which are the first and second leaders on the stream scene, also both gave Drake prime promotional placements.
It’s arguably a teaching moment for many top tier stars who’ve opted for “exclusive” roll-outs on specific platforms and consequently limited their reach.
In this case, Drake wins by leveraging his hype towards A1 promo courtesy of streaming’s major players; and they win by having millions flock to their respective platforms to listen to ‘Scorpion’ and stay on the services. Put simply, it’s a win for everyone.
Now, with a million in reaching distance and buzz still in overdrive, can he snatch that win too? Stay tuned!