Ciara elevated in a major way with viral smash with last month’s launch of new song ‘Level Up.’
Issued as the first taste of fresh material from the Grammy winner’s upcoming new album, the song quickly caught traction on social media – thanks largely to its dance-dominated video.
Choreographed and directed by Parris Goebel, the visual’s routine became quite the sensation and spawned over 20,000 remakes (see: #LevelUpChallenge).
With the cut continuing to rise in popularity, CiCi is taking fans behind the scenes (via TraceMe) to see how the clip came to fruition.
Head below to see Mrs Wilson fly to New Zealand, learn “the” choreography in just two days, and show her inspiring process.
It’s awesome to see Ciara reminding the masses of her principle USP.
After 14 years in the game, she occupies a lane that is definitively hers and is once again reaping the rewards.
Here’s hoping the rest of the era continues the dance-focal trajectory.