With over 850 stations in the United States, iHeartMedia’s iHeartRadio impact on Pop culture remains impenetrable.
Now, after turning thousands of so-so selling cuts into global smash hits, the platform is to underpin Nicki Minaj’s campaign for ‘Queen’ and the material she has recorded to support it.
An exclusive report below…
Unlike its hit-fuelled predecessors, this Nicki Minaj set has been driven by slow-burning singles which, though missed out topping the Billboard Hot 100, have sold and streamed enough copies each to week secure Gold & Platinum plaques for themselves.
Today, TGJ can exclusively reveal that iHeart will support the rest of the album’s campaign by backing the singles the rapper will dispatch to back the project commercially.
The next? A herculean cut (co-produced by a fresh and rising British creative) that will be serviced to Top 40 and Rhythmic stations within the next few weeks with help from some of the rapper’s chart-blazing pals.
iHeart’s motivation for supporting the material? Its veneration for its sound.