When it comes to dissecting the digits of new releases, there’s official and there’s Billboard official.
And the latter numbers are finally in for Nicki Minaj‘s ‘Queen’ – confirming that the set was indeed denied the #1 spot by Travis Scott.
Dive below for details…
Per Billboard, Scott – whose ‘Astroworld’ album – premiered last week with 533,000 SPS retains his spot atop of the pop pack by delivering another 205,000 in its second week. Its pure sales tally was 78,000.
In doing so, he denies Minaj what would have been her third chart-topper on the Billboard 200.
‘Queen’ has had to settle for #2, after delivering 185,000 SPS and matching Scott’s 78k in pure sales.
It brings to an end a closely fought battle for chart supremacy.
Indeed, the Hip-Hop stars squared off in a anything goes royal rumble for the win. As reported, on Onika’s end, she paired organic buzz for ‘Queen’ with Tidal, tour, and merchandise bundles and even added Tekashi69 collaboration ‘FEFE’ to the digital tracklist mid-week to benefit from added streams.
While on Travis’ side, he also drew on merch bundles as a primary weapon, as well as a monetary giveaway to fans who bought the project.
Moving forward, Minaj is tasked with keeping her sales afloat – something she can perhaps pull off, in this streaming era, by cooking up another hit single.
As for snagging the elusive #1, it’ll be an uphill battle. Given that Ariana Grande‘s ‘Sweetener‘ seems a shoo-in for next week and Drake‘s’ ‘Scorpion’ continues to linger and ready to sting any and all competition at a moment’s notice.