When Beyonce sung about being a ‘Boss’ on latest album ‘Everything Is Love,’ she wasn’t playing.
For, the superstar songstress has just made a masterstroke move – she’s becoming sole owner of her alth-leisure line Ivy Park.
Details below…
Launched in 2016, Ivy Park arrived as a 50/50 joint venture between Bey and Topshop boss Sir Phillip Green.
However, it’s been confirmed that the diva’s company Parkwood have purchased the other half of the business for un undisclosed sum.
In a statement made today, a rep for Bey said:
“After discussions of almost a year, Parkwood has acquired 100 per cent of the Ivy Park brand. Topshop/Arcadia will fulfill the existing orders.”
The development comes at a notable time.
Green is under fire, after his name became entangled in the global backlash against sexual harassment. Indeed, though no claims have been publisized, it was revealed that he had secured a gag of sorts on staff and the press preventing the reporting of any allegations. A move that has raised eyebrows in earnest.
It’s safe to assume to that the drama may have factored into Parkwood’s decision to sever ties.
Whatever the case though, it’ll be interesting to see what occurs next. Will Ivy Park land at another major retailer? Will it pivot in a different direction as a business? The move brings with it opportunity for a reboot of sorts, so it’ll be intriguing to observe what transpires.
Does anyone wear these things? Legit question cuz I’ve never seen anyone in my life wear these. fashion just isn’t ole girl thing.
they where it all the time in the gym and just to just throw on when your running errands. def, in the south
Obviously you’re delusional a lot of folk here in Kansas City wear it!! ??♂️
@Meme – I was in the south and I only saw (2) people wearing that crap. (1) at the gym and she looked like a complete idiot because that T-shirt cost more than her ENTIRE gym membership for the quarter. Then some random white broad who just liked RIDICULOUS because of how she styled it. She was trying much too hard.
I think it’s like anything else, poor people who want to TRY hard may buy it but people with actual money don’t spend ridiculous sums on a $10 Korean store T-shirt.
she’s never been able to push a clothing line…. surprising, yet understandable
Ivy Park is doing numbers for her
That was a good move. I do see girls wearing this tbh all the girls like to look like they work out. I think she should now really brand this get some cute young girls and boys to rock it. Come be lets go.
i agree
I look forward to her next moves with this. Ivy Park is a much better brand (as far as for mass appeal) than House of Dereon. You gotta admire Yonce for her great business sense as of lately.
Well I’m not mad at her, she’s doing what she loves to do!! Surely her haters are here to HATE!!??♂️
a TRUE boss.
she wish she was Rihanna
Ummmmm no thanks! I’m sure Beyoncé enjoys having a better singing voice, better dance moves, more money, and more Grammys etc thank Rihanna! I like Rihanna but trading places with Rihanna would be a DOWN GRADE for Beyonce!