Despite almost 30 years in the game, Mariah Carey is losing none of her lustre with critics.
New album ‘Caution,’ released last week, has been showered with praise from many a corner; and consistent has been appreciation for how skilfully the LP manages to sew together Carey’s classic sound with contemporary production.
Nonetheless, many are amped to see how the project is performing commercially.
Head below for the answer…
According to Hits Daily Double, the album will open at #5 on the Billboard 200 with the following figures:
[Sales Plus Streaming]
Granted the numbers aren’t ‘Emancipation’ in size, they are commendable for the current climate and importantly for where Mimi is in her career at present.
Much of the stellar promotional campaign has rightfully centered on the album’s critical reception, Mariah’s skillset as a writer, and her legendary legacy.
All of which re-affirms that this “era” is about much more than numbers (although she’ll more than recoup with her upcoming tour). It’s been a brand repairing exercise and we’re loving watching (and hearing) it play out.