Ariana Grande is breaking all the rules and reaping the rewards accordingly.
Despite being in the promo cycle for current album ‘Sweetener,’ the songbird hatched brand new song ‘Thank, Next’ and went on to nab her first #1. She also bulldozed several records with the break-up jam in the process.
And while there’s been ample speculation about whether the song would be attached to a repackage or new project – Ari is making it increasingly clear that it is indeed lifted from her fifth studio project. This despite her fourth being released in August.
The teasing for the as yet untitled set is ramping up -courtesy of the singer and one of the LP’s producers.
See what we mean below..
Via Twitter, the 25-year-old shared with her 60 million followers that she’s wrapping up new music:
Shortly after, longtime collaborator Savan Kotetcha (who has co-penned pretty much every major single of the star’s) wrote:
To which Ari responded…
We’re all for it.
The industry is shapeshifting realtime and acts are increasingly seeing that the traditional “rulebook” is becoming antiquated.
Sure, there’s a risk of diluting the importance of (her) albums if dropping them so close together.
But, we live in an increasingly fast-paced era. One that favors the arrival of “more” and one that gives equal parity to projects that took years to bake and others that were quickly conceived.
What’s more, ‘Sweetener’ – sans its singles – left us hungry. So, we’ll gladly have another plate of Grande.