Guess who broke another record?
Ariana Grande, that’s who!
Cool facts and figures on the star’s latest release below…
‘Thank You, Next’s visual is now the fastest video to reach the 100 million views mark -just four days into meme-making clip’s arrival.
VEVO is elated with the news and issued this statement via its Head of Content, Programming & Marketing JP Evangelista:
We are completely floored by the performance that we are seeing for this video and how our audience continues to flock to it. It’s one thing to have a video premiere that comes out of the gate strong and entirely something else for it to continue to sustain that momentum over time. All signs indicate that “thank u, next” will be a chart topper for us for weeks to come and will contend with many of our top all-time most viewed videos. Congratulations are in order once again to Ariana, Hannah Lux Davis and the entire family at Republic Records.
Lux Davis also directed Ciara‘s ‘I’m Out’ visual’, Tinashe’s ‘2 On’ and Fifth Harmony‘s ‘That’s My Girl‘…as well as Ariana‘s ‘Into You‘ and ‘Side to Side.’
We feel ‘Thank U, Next’ sits amongst the best work of both the artist and director.