Zayn‘s long-awaited sophomore album ‘Icarus Falls’ finally landed this week after several false starts.
The successor to 2016’s ‘Mind Of Mine’ boasts a beefy tracklist comprised of 27-songs, several of which were rolled out as promo singles in the year plus that preceded its arrival.Array
However, with the former One Direction singer still shunning traditional promotion, the effects are reflecting in the project’s commercial performance.
See what we mean below…
Announced with just a week’s notice (and with no performances or interviews to support), the set’s first week sales forecasts are in and according to Hits Daily Double here’s how the numbers are shaping up:
[Sales Plus Streaming]
With 27 tracks, the streaming component ought to have gifted the project a much higher total figure. As for the pure sales, was anyone expecting more?
In any case, selling such numbers, in Q4 at that, defines underperformance.
It’s unfortunate as we actually enjoyed the album – well, as much as we were able to make through.
Moving forward, we can only hope he overcomes whatever hurdles are preventing him from plugging his material. Because, if not, it may be a wrap.