It’s official! Christina Aguilera is heading to Las Vegas!
Full story below…
Confirming our report yesterday, Xtina trumpeted the launch of ‘The Xperience,’ which will be playing at the Zappos Theater, Planet Hollywood from May 31st.
The ‘Dirrty’ singer made the announcement moments ago via a video reveal.
“The Xperience is going to be my most ambitious show yet. Getting to perform in this adult playground we call Las Vegas is inspiring me to bring forth all of my talents in a mind-blowing theatrical experience – song, dance, visuals and uninterrupted high energy. For years I have been collecting ideas and concepts that have yet to be implemented on my stages, and Las Vegas is the perfect opportunity for me to collectively showcase my artistry. I cannot wait to bring you into The Xperience.”
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Go Xtina!
It’s the best logical step. And a smartly timed one too.
See, the way we see it, this more to do with her no longer being on ‘The Voice.’
For years, she had the luxury of sitting on that red chair and collecting 10s of millions while her music career froze.
Fast forward to now and she’s slammed the show too many times publicly to ever go back, so she’s boxed into a corner where she HAS to work to maintain the income she’s accustomed to. Of course, she’s loaded for life. But she does have to keep earning.
Vegas allows for that, while not needing for her to tour with the aggression and frequency of a new or hungry established artist.
It also keeps her on the West Coast, it isn’t overly labor intensive, and works for the Mom angle she’s always going on about.
The fact she’s pressing ahead with this is restoring our faith in her + her team. Because they could stubbornly rest on her laurels and give the air of her being too big for it (like once implied). But there’s a clear opportunity to cash in on her catalogue at a time when the Vegas platform is hotter than ever – thanks to preceding residencies from the likes of Britney Spears, Jennifer Lopez and Lady Gaga. All of whom have helped change the perception of Sin City in recent years.
Translation? The record selling business may be in a tailspin, but there’s money to rack up in Vegas – so why not make it rain?!
So, again, smart play Xtina. Smart play.