Beyonce is making boss moves and this time it’s in partnership with Adidas.
For, Queen Bey has announced a global deal that’ll bring her Ivy Park imprint over to the sports giant.
Details below…
Per WWD, the singer has teamed with Adidas for a global deal to relaunch her growing athleisure line.
Initially launched in conjunction with Topshop in 2016, Bey bought back the fashion firm’s half last year and in the process assumed total control.
Control Adidas says she’ll retain as part of their deal; one which will see “her journey as one of the first black women to be the sole owner of an athleisure brand.”
Speaking in a statement Eric Liedtke, Adidas’ head of global brands said:
“Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators.”
Bey weighed in, saying:
“This is the partnership of a lifetime for me. We share a philosophy that puts creativity, growth & social responsibility at the forefront of business. I look forward to re-launching & expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Adidas has had tremendous success in pushing creative boundaries.”
As for what folk can expect from the partnership, Adidas teased:
“Neither [party] ascribes to the typical stereotypes of athletes and what athleisure clothing and footwear should be, and instead, will bring to life a shared vision of inclusion that will forever alter the opportunities and landscape for all.”
Ivy Park x Adidas will encompass footwear, clothing, and more.
No word yet on a launch date, but all parties took to social media to tease its arrival:
A huge move on the part of Bey; one which should see the brand garner a much broader reach and worldwide penetration.
Another day, another slay!