Beyonce Teams With Adidas For Ivy Park Relaunch

Published: Thursday 4th Apr 2019 by Sam

Beyonce is making boss moves and this time it’s in partnership with Adidas.

For, Queen Bey has announced a global deal that’ll bring her Ivy Park imprint over to the sports giant.

Details below…

Per WWD, the singer has teamed with Adidas for a global deal to relaunch her growing athleisure line.

Initially launched in conjunction with Topshop in 2016, Bey bought back the fashion firm’s half last year and in the process assumed total control.

Control Adidas says she’ll retain as part of their deal; one which will see “her journey as one of the first black women to be the sole owner of an athleisure brand.”

Speaking in a statement Eric Liedtke, Adidas’ head of global brands said:

“Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators.”

Bey weighed in, saying:

“This is the partnership of a lifetime for me. We share a philosophy that puts creativity, growth & social responsibility at the forefront of business. I look forward to re-launching & expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

Adidas has had tremendous success in pushing creative boundaries.”

As for what folk can expect from the partnership, Adidas teased:

“Neither [party] ascribes to the typical stereotypes of athletes and what athleisure clothing and footwear should be, and instead, will bring to life a shared vision of inclusion that will forever alter the opportunities and landscape for all.”

Ivy Park x Adidas will encompass footwear, clothing, and more.

No word yet on a launch date, but all parties took to social media to tease its arrival:

A huge move on the part of Bey; one which should see the brand garner a much broader reach and worldwide penetration.

Another day, another slay!

Your thoughts?

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  1. TrellBeyLike April 4, 2019

    Not only is she creating a new collection with Adidas she is also relaunching and will still be the sole owner of Ivy Park. Levels to her boss moves. Ivy Park stayed sold out online. This is massive!!!!!

    • ??? April 4, 2019

      lmaoooo girl stop lying, that sh*t doesnt sell, and nobody wears it except ghetto roaches on welfare lmaooooo

      • LUCKI April 4, 2019

        How’s Nicki’s K-Mart line doing?

      • Danny Bey April 4, 2019

        I live in LA and see all types of people wearing Ivy Park, all races genders ages. Especially dancers. You’re a mad sad b*tch probably bc you can’t afford it. Poor you

  2. DC3 FOREVER April 4, 2019

    How can you hate on this woman??? Like how???

    • Jasmine April 4, 2019

      Businesswoman, Superstar, Performer, Mother, Wife, and Role Model. I’m happy for her and inspired by her to always keep hustling.

      • ??? April 4, 2019

        lmaoooo you forgot thief, basic vocalist, try hard artist, slave & doormat to camel and Tidal too lmfaooooooo

    • !!! April 4, 2019

      Correction: innovator, legendary vocalist, effortless artist, boss and wife to Hov, and part owner of Tidal

  3. ThatMessJuice.Flop April 4, 2019

    Ivy Park hasn’t been all that great…maybe addidas will put some life in it.

  4. Jeans April 4, 2019

    People don’t associate bey with fashion. Nobody really cares for Ivy Park. I wish it much success! Nobody really checking for it though. Congrats Bey!

  5. Gee April 4, 2019

    Hopefully this will be affordable for her fans and not some overpriced stuff that looks cheap.

  6. Teon April 4, 2019

    Beyonce is doing it. I hope she adds it for men.
    I’m tired of seeing these boys put their big asses in these leotards .
    This is good beyonce, now give me a bday part 2

  7. MsYonce April 4, 2019

    And the best part is she will remain the dollar owner of Ivy Park. Whew a smart b****

    • ??? April 4, 2019

      lmaooooo ratchet park doesnt make dollars, so how smart can she be lmfaooooo

      • Skyrocket April 4, 2019

        Ivy Park sold wonders in the UK where Topshop is originated. Check facts before commenting

  8. Pedonika April 4, 2019

    The clothes look cheap, ugly and tacky. Just like her daughter.

    • MissImpartial April 4, 2019

      I don’t like Beyoncé but you don’t have to insult the child ☝️

      • Pedonika April 4, 2019

        I do and you will deal

      • From paris April 4, 2019

        Pedonika u are sick and Alone in ur Life b**** and u havé To deal with This b**** so sad hu

  9. AB April 4, 2019

    Now ι eѕѕenтιally ѕтarтed тнree weeĸѕ paѕт and тнaт ι мaĸeѕ $385 вeneғιт $135 тo $a нυndred and ғιғтy conѕιѕтenтly ѕιмply вy worĸιng aт тнe ιnтerneт ғroм doмeѕтιc. ι мade ιna long тerм! “a greaт deal oвlιged тo yoυ ғor gιvιng aмerιcan eхplιcιт тнιѕ reмarĸaвle opporтυnιтy тo earn мore мoney ғroм doмeѕтιc. тнιѕ ιn addιтιon coιnѕ нaѕ adjυѕтed мy lιғeѕтyleѕ ιn ѕυcн qυιтe a ғew мannerѕ вy wнιcн, ѕυpply yoυ!”. go тo тнιѕ weвѕιтe onlιne doмeѕтιc мedιa тecн тaв ғor eхтra eleмenт
    тнanĸ yoυ . —- READ MORE<—

  10. stan April 4, 2019

    i personally don’t find anything special about ivy park… looks like any other athleisure brands out there.

    that said, good for her for getting her money.

  11. LUCKI April 4, 2019

    Beyoncé stays making boss moves.

  12. ??? April 4, 2019

    lmfaoooo girl bye, she still trying to make ratchet park happen? nobody was checking for it before, and adidas isnt going to change anybodys mind lmfaooooo

  13. Bey Best April 4, 2019

    Beyonce’s brands do not last long in popularity. Remember House of Dereon???

    • Jeans April 4, 2019

      Nobody was checking for House of Dereon 😂😂😂 it never popped off, even then.

      • LUCKI April 4, 2019

        How’s Nicki’s K-Mart line doing?

  14. CenturionFenty April 4, 2019

    LMFAOOOOOOOOO

    House

    of

    A.D.D.E.R.É.ON

  15. CenturionFenty April 4, 2019

    All the hive do this is cling to “100% oWnErShIpP” when clearly the Iv0ry Park is not doing well, hence the Addidas collaboration.

    • Danny Bey April 4, 2019

      She’s teaming with adidas to rebrand since she served ties with her partner. And Ivy park was doing well. It stayed sold out of items. You clearly don’t know sh*t about fashion or business.

  16. CenturionFenty April 4, 2019

    Y’all clown Rihanna for her Puma collabo (and all her other business ventures) all for this tired ass pterodactyl to be following her lead. 😂😂😂

  17. Ty April 4, 2019

    Beyoncé constantly winning and the haters constantly seething 😂 how does it feel to constantly see Beyonce Get richer, more famous… year on year on year😂 10 years from now they still will hoping for the day she has a downfall.

    • Pedonika April 4, 2019

      But how does it feel watching her ugly children get uglier by the day? ☺️

  18. LOVE Whitney … April 4, 2019

    After will allllll this promotion free promotion

    ……this btch get she still can sing like Whitney Houston

    • I hate b&w b itchezz . They both not sht April 4, 2019

      The media don’t care about Beyonce like they did Whitney they don’t care about her kids, marriage, health, voice, life,

  19. I hate b&w b itchezz . They both not sht April 5, 2019

    What a Fraud…..b itch please with the rings…look at the pic…that b itch is not spinning on rings like a 90lb gymnast….her Mariah crack me up with the bu ll and can’t sing …Whitney Houston wasn’t naked like that

  20. thanosoftitan April 5, 2019

    Fashion doesn’t come to mind when I think of Beyoncé.

    That’s just not her gig. More often than not her style leaves a lot to be desired; pedestrian and unpolished…

    But she is one of the most successful Black women in music entertainment, so I think her fashion faux pas are forgivable. She should just be a bit more thoughtful with her fashion choices if she is going to insist on selling fashion.

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