Supremacy in today’s entertainment game is all about diversifying the hustle and Lady Gaga is proving to be well aware of this.
For, the superstar singer has spread her creative and entrepreneurial wings and nested in many a field – from music, to film, to branding. And she’s been wildly successful in all.
Her latest venture will reportedly see her make a splash in the cosmetics arena and its launch is believed to be imminent.
According to the Las Vegas Review Journal, her line – named Haus Beauty – is indeed a go and is set to launch with an installation on-site at the Park Theater, home of her ‘Enigma’ Las Vegas residency.
The report continued:
Gaga has been hinting at a new cosmetics line for several months. In December, her Ate My Heart company applied for a trademark for the Haus Beauty brand. The trademark covers myriad products, including perfume, foundation, lipstick, highlighter, nail polish and facial cleanser. The name plays off Gaga’s longtime team, Haus Gaga, and in 2016 she had the word “Haus” tattooed on her left arm, behind her elbow, in honor of the 10-year partnership.
Investigative Gaga fans also noted that a channel for the brand is now grouped under her official YouTube page – indicating that visuals are nigh.
While it’s clear this has been in the making for sometime now, there’s no doubt that it’ll draw comparisons to Rihanna‘s hugely successful Fenty Beauty line.
On the one hand, competition makes for a rivetting watch.
But on the other, it’s imperative to applaud powerful women making huge business strides. We’ll settle on the latter.