Needing a fix of new Jennifer Lopez music? Well, it appears the Pop diva’s got quite the prescription.
Having already amassed critical acclaim aplenty for her newest dancefloor jam, ‘Medicine’ (a reunion with her ‘I Luh Ya Papi’ co-star French Montana), tonight’s episode of NBC’s ‘World of Dance’ brought with it the premiere of the cut’s official music video.
Your latest dose of what the triple threat is serving from her new album awaits inside:
Say what you will about J.Lo, what you cannot do is knock the hustle. For those still on the fence about the song, ‘Medicine’s glossy, circus-themed visual comes as quite the potent attempt to push the undecided to the “sold” zone. Admittedly, despite anticipating an epic dance breakdown in the video that never manifested, it’s succeeded with us here at TGJ HQ.
It’s no secret Lopez has been hit or miss for the last few years with the sonic, leaving many to wonder if she’s taken her finger off the pulse of “what’s hot.” The riskiness of ‘Medicine’ – from a musical and visual standpoint – not only comes as notice that she has not, but only serves as reminder that the 49-year-old’s undying devotion to quality visuals will ultimately be what we remember her for when it’s all said and done.
Roll on new album!