Ariana Grande is making money moves. Fashionably.
For, the vocal wonder has just been unveiled as the new face of Givenchy.
Full story below…
Following a week of teasing, the fashion house revealed the ‘Thank U, Next’ singer as its latest spokesmodel.
Givenchy billed the songbird “a strong, independent woman of refreshing character and style” and confirmed that she’ll be fronting their Fall/Winter 2019 campaign.
Speaking on the partnership, Grande said:
“I am so proud to be the new face of Givenchy. It is a House I have forever admired and to now be part of that family is such an honor. I love this clothing and the confidence and joy it brings to the people wearing it. Not only is the clothing timeless and beautiful but I’m proud to work with a brand that makes people feel celebrated for who they are, and unapologetic about whatever they want to be.”
https://twitter.com/givenchy/status/1126860502343331840
The venture follows Grande’s recent endorsement deal with sportswear brand Reebok and arrives at a time where her pop cultural profile is sky high courtesy of the ‘Thank U, Next’ single, album, and era.
https://www.instagram.com/p/BxSPHWFoxeT/
Tacky tacky (ozuna voice)
Lol. Are we talking skincare or something?? She literally wears an oversized hoodie and thigh high boots everywhere she goes. Sis has one outfit and one hairstyle…. What are we doing Givenchy?
Givenchy have lost their identity as they refuse to give the new designer full control and aren’t performing well because of it. This is purely a commercial move on their part. I guess they think that Ariana fans have the coins to buy 10k dresses ?
She puts out ungrammatical, yet full-sentenced, statements now? Hmm … progress.