In the 7 years since Pop icon Whitney Houston passed away there have been multiple documentaries, musical projects (i.e. live album, re-releases), television specials, a 2016-announced hologram tour (click here to read more on that), and more in her honor.
And, if a recent statement from her estate – run by sister-in-law Pat Houston – is to judge by, those ventures were only the beginning of a long list of endeavors to keep the late singer’s legacy alive.
Taking to the ‘New York Times,’ Pat said:
“Before she passed, there was so much negativity around the name; it wasn’t about the music anymore,” she said. “People had forgotten how great she was. They let all the personal things about her life outweigh why they fell in love with her in the first place.”
To serve ample reminder, the businesswoman is looking to push a number of new outings forward including a hologram tour, a new album compiled of previously unreleased music, and even talks of Broadway production.
“It’s been quite emotional for the past seven years,” Houston said. “But now it’s about being strategic.” Details are still forthcoming.
Reports suggest the “strategy” and new wave of output is the result of Primary Wave Music Publishing, a company Houston’s estate signed a contract with that would entitle the marketing organization to a whopping “50 percent of the Pop diva’s assets like music and merchandise.”