Earlier this week industry insiders predicted that Daniel Caesar‘s studio set ‘Case Study 01‘ would move under 3,000 copies in pure sales (and around 20,000 units with streams) in its opening week.
Now, his final numbers are in and showcase the full extent of the damage his decision to condemn African-Americans (who made up the lion’s share of his fan base) has caused.
Full story below…
Caesar’s brand took a hit when he recorded a video slamming African-Americans for their, as far as he saw it, inability to move on from racism and failure to get with the “winning team.”
White people have been mean to us in the past. What are you gonna do about that? Tell me what you’re gonna do about that. Are we winning right now as a culture? Are we popular in society? We’re not. And you can’t win the game by choosing to not accept the winning team’s strategy. You have to acknowledge their strategy and build a strategy on top of that. There’s no answer other than creating understanding and keeping it moving. That’s some biblical ****. You have to bridge the gap.
His remarks were in response to criticism his friend YesJulz was facing from the powerfully influential community after she made offensive and inaccurate remarks about it and its relation to crime and her supposed use and abuse of its culture.
The ‘Get You’ star apologised shortly after.
I was talking down to you guys. I apologize for how I expressed my idea, There was no one there to challenge my ideas. That’s also dangerous. That’s why it’s tyrannical… that is where I went wrong. I believe in what I said. A real man can admit when he’s wrong. I can admit when I’m wrong.
Unfortunately, it now seems the damage he caused is irreparable.
For, after watching them carry his debut album ‘Freudian’ to Grammy glory following its release on August 25th 2017, Daniel and his camp have learned that his new album ‘Case Study 01’ has been rejected by the community.
The sum of his mistake? 1,635 copies.
In its launch week, ‘Case’ moved a total of 22,000 units (a figure powered by 20,465 units generated on the likes of Apple Music, TIDAL, Spotify and Deezer) but only sold 1,635 copies….one of the lowest opening figures Billboard has ever seen.
As a result, it will spend its first week at #14 in the US after opening at #89 in the United Kingdom and #186 in Belgium.
It is currently sitting at #104 on the iTunes albums tally.