Earlier this week industry insiders predicted that Daniel Caesar‘s studio set ‘Case Study 01‘ would move under 3,000 copies in pure sales (and around 20,000 units with streams) in its opening week.
Now, his final numbers are in and showcase the full extent of the damage his decision to condemn African-Americans (who made up the lion’s share of his fan base) has caused.
@YesJulz is there a reason why you didn't promote the @DanielCaesar album? He literally ruined his career and lost his fanbase to defend you. Inquiring minds would like to know.#yesjuelz #danielcaesar pic.twitter.com/uwoIfls51Y
— Sarah SJ Simon (@sarahsjsimon) July 6, 2019
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Caesar’s brand took a hit when he recorded a video slamming African-Americans for their, as far as he saw it, inability to move on from racism and failure to get with the “winning team.”
White people have been mean to us in the past. What are you gonna do about that? Tell me what you’re gonna do about that. Are we winning right now as a culture? Are we popular in society? We’re not. And you can’t win the game by choosing to not accept the winning team’s strategy. You have to acknowledge their strategy and build a strategy on top of that. There’s no answer other than creating understanding and keeping it moving. That’s some biblical ****. You have to bridge the gap.
His remarks were in response to criticism his friend YesJulz was facing from the powerfully influential community after she made offensive and inaccurate remarks about it and its relation to crime and her supposed use and abuse of its culture.
The ‘Get You’ star apologised shortly after.
I was talking down to you guys. I apologize for how I expressed my idea, There was no one there to challenge my ideas. That’s also dangerous. That’s why it’s tyrannical… that is where I went wrong. I believe in what I said. A real man can admit when he’s wrong. I can admit when I’m wrong.
Unfortunately, it now seems the damage he caused is irreparable.
For, after watching them carry his debut album ‘Freudian’ to Grammy glory following its release on August 25th 2017, Daniel and his camp have learned that his new album ‘Case Study 01’ has been rejected by the community.
This Daniel Caesar situation has reinforced two lessons for me: 1) self hate is a result of White supremacy and 2) Don’t get on Instagram live when you’re drunk.
— Devin Xo (@iamdevinxo) March 20, 2019
Daniel Caesar really had a wedding song for years to come and dicked it all away over YesJulz, still crazy to think about
— Brown Couch Convos (@AlwysJustinTime) July 5, 2019
do y’all remember when yesjulz tried to call out scottie beam and karen civil in response to her lacking actual talent and daniel caesar told black people to stop being so sensitive and to be nicer to white people because i sure do https://t.co/m1YgAwo2LD
— room temperature girl (@pray4lex) June 27, 2019
That’s crazy. Daniel Caesar really messed up his career caping for YesJulz and she ain’t even supporting him anymore.
— when (@DameFresh) July 5, 2019
Y’all remember when Daniel Caesar said that we (black people) needed to be nicer to white people and maybe they wouldn’t be so racist. And then went on to say that he didn’t care if black people bought his music?! Y’all be quick to forget but i didn’t. He’s CANCELLED
— shawna (@shawnabeeezy) June 28, 2019
I just keep laughing at the fact that Daniel Caesar aka Mr. Coon really got canceled, it’s so funny to me pay back, pay back. pic.twitter.com/FrTLAGbaAr
— 𝔍𝔞𝔶 𝔱𝔬 𝔱𝔥𝔢 𝔦𝔷𝔷𝔬 (@mothajay) July 5, 2019
The sum of his mistake? 1,635 copies.
In its launch week, ‘Case’ moved a total of 22,000 units (a figure powered by 20,465 units generated on the likes of Apple Music, TIDAL, Spotify and Deezer) but only sold 1,635 copies….one of the lowest opening figures Billboard has ever seen.
As a result, it will spend its first week at #14 in the US after opening at #89 in the United Kingdom and #186 in Belgium.
Heard Daniel Caesar album flopped lmao I guess you do need black people
— Darkskin D’Angelo Russell (@_davidwalker9) July 5, 2019
Seems like it was just yesterday, when Daniel Caesar was telling black people to just be nice to white people and racism would stop, and that he didn’t need black people to buy his albums 🥴 #DanielCaesar pic.twitter.com/DP9ic5L5Gl
— ✌🏽 (@DopealiciousJ) July 5, 2019
It is currently sitting at #104 on the iTunes albums tally.
Looking forward to seeing what the real numbers for some of these releases will be on Monday 😊
— Julz (@YesJulz) July 5, 2019