While industry critics and fans alike are crowning Madonna‘s latest music video, ‘God Control,’ as one of the most prolific of her 35+ year career, some aren’t exactly singing the Queen of Pop’s praises for the visual’s graphic depiction of gun violence.

Designed to advocate for gun control in the U.S., people like Parkland survivor and gun control activist Emma González admit they recognize the Jonas Akerlund-directed clip’s good intention but that hasn’t stopped their criticism.  Branding the video as ‘f*cked up’ and ‘horrible,’ her sentiment echoed that of Pulse nightclub shooting survivor Patience Carter (who labeled the clip ‘traumatic’ and ‘inaccurate’).

More inside:

Taking to social media, Gonzalez stated:

The statements above came shortly after Carter took to social media to state:

“I understood what she was trying to do with bringing awareness to the topic of gun control, but I definitely felt that wasn’t the right way to go about doing it,” she explained. “Because, for someone like me who actually saw those images, who actually lived those images, to see them again dramatized for views, dramatized for YouTube, I feel like it was really insensitive.”

She continued:

“You could not think about the person that was actually in those incidents, that actually lost someone, that actually had to experience that bloodshed firsthand. Think about how they would feel reliving, because that’s what it is, reliving this all over again. And it’s bringing up that pain, all that healing, all that growth can crumble with one video.”

Your thoughts?