Welcome to The Stream Scene, the TGJ original feature designed to celebrate artists making major moves on the streaming service Spotify.
Rocking out this week? Keithian, Lizzo, Lil Nas X and Masego (pictured).
Meet us below…
Lil Nas’ brand new jam ‘Panini’ glides towards glory following the success of his debut single ‘Old Town Road‘ after hitting the 200 million streams marker this week.
The tune recently peaked at #14 on the Billboard Hot 100 and can now boast of bagging over 100 million streams once the numbers it garnered from all streaming platforms and fan-generated content related to its release are summed up.
lil nas x is literally one of the few celebrities that actually understand meme culture and uses it appropriately. and he never misses. https://t.co/kjk9tfOVjb
— astrid leong (@hellolourdes_) September 19, 2019
Also in this week’s mix is the earthy R&B musician Keithian.
This week, his single ‘Birds‘ crossed the 400,000 streams point on the platform bringing its overall total to 1 million thanks to the support it has received from the likes of TIDAL, Deezer, Shazam and Apple Music where it picked up 362,000 spins.
With this, it becomes the performer’s highest-streamed track to date leading the way for its follow-up single ‘Pillow Talk‘ following his departure from Virgin Records.
Elsewhere, our girl Lizzo learns that she had good reason to keep an eye on her ‘Soulmate.’
The song appears on her latest album ‘Cuz I Love You’ and has been taking silent but serious steps towards success on Spotify as its popularity rises globally.
As of this morning, it has been played over 30 million times on the platform and become one of the only cuts on the album to soar as high as it has
Next single perhaps?
Closing this week’s roundup is Masego.
Offering his fans a level of talent and musicality we hope to see more of in 2020, this ‘Navajo’ appreciating performer stands tall as one of the fastest-rising artists in the streaming arena thanks to a fanbase which has tuned into his single ‘Tadow’ over 92 million times.
‘Tadow’ is track 13 on his ‘Lady Lady‘ album and is driving his numbers (streams and pure sales) alongside ‘Queen Tings‘ (11 million) and ‘Navajo’ (43 million).
‘Tadow‘s brilliant numbers of Spotify are worth $368,000 making it one of his highest-earning releases despite the fact that is yet to impact the Billboard Hot 100.
Masego’s Tadow ft FKJ is a whole mood
— Pav (@paviine) September 19, 2019