Dua Lipa has kicked off her sophomore campaign with new single ‘Don’t Start Now.’
The dancefloor jam arrives on the heels the singer’s breakthrough success – which was very much a global phenomenon and earned her a Best New Artist award at the Grammys and three BRIT Awards.
Speaking on the track, she explained:
“I chose to put this song out first so I could close one chapter of my life and start another. Into a new era with a new sound! It’s about moving on and not allowing anyone to get in the way of that. It also felt like a natural first song choice as I made it with the brilliant same crew I made ‘New Rules’ with.”
With its video due later today, Lipa has uniquely shared the full length song in visual format; one that also dubs as a preview for the Nabil directed video.
Check it out below…
A delicious slice of whimsical Pop that ought to please Lipa’s established fanbase. Will it earn her new supporters, though? Let us know…