After transforming the music industry, Spotify continues to expand its offering – this by way of the award show platform.
For, the media giant has announced that 2020 will bring with it the first ever Spotify Awards.
Full story below…
In a statement issued by the steamer, the concept of the show – which effectively functions as their version of the Billboard Music Awards – was relayed as:
“Your plays, patterns, and habits will help determine the award categories, finalists, and winners for the Spotify Awards by providing a true reflection of what fans are listening to. You can get excited for an awards ceremony that actually speaks to what the people are streaming.”
It’s hoped the show – which will air live from Mexico on March 5th on TNT – will find its spot on the award ceremony circuit, which is largely dominated by panel based voting academies or fan-fuelled ballots a la the MTV Video Music Awards.
The clear USP here is that winners will be determined by empirical data related to streaming on the platform. Indeed, Spotify has advised fans to “save the date — and get streaming.”
Check out the announcement below…
Interesting concept and one that continues to re-affirm how much streaming sits at the forefront of music consumption these days.
Here’s hoping that as a packaged “show,” the Spotify Awards makes a marked effort to present a diverse and dynamic pool of performers rather than the usual from the usual. Especially given how global the service is.
Fun Fact: The ceremony is being held in Mexico as data has revealed the region to be the streaming service’s biggest market.
Will you be tuning in? And what would you want to see from such a show? Let us know…