The Weeknd may be well on the way to another chart-topper if the commercial response to his latest duo of singles, ‘Blinding Lights’ and ‘Heartless,’ is anything to judge by.
As we reported here, the Grammy-winner (born Abel Tesfaye) unleashed the tracks with little warning last week. Immediately greeted with acclaim from his devoted fans, the tunes quickly shot to the top of real time sales and streaming charts – positions they have maintained well into this week.
Following the release of an accompanying music video for ‘Heartless’ and the Mercedes Benz ad campaign featuring ‘Blinding Lights’ as its official theme, it’s pretty safe to say Tesfaye’s en route to kicking off one hell of an era.
See what we mean inside:
To coincide with the release of his new music, The Weeknd was tapped to be the creative director for Mercedes-Benz’s recently unveiled ‘Enjoy Electric’ ad campaign. Using his new single, ‘Blinding,’ as the title song for the EQC, the first fully electric SUV under Mercedes’ EQ electric car brand, the Max Martin-produced cut’s public profile was boosted by the release of a Nicolas Mendez-directed video spot that shows the 29-year-old and electric cars through the ages (see it in full above).
The combined push from his music label home and Mercedes are spelling well for him. As seen on the charts below, both ‘Blinding’ and ‘Heartless’ are dominating the competition in streaming and sales.
Real-time iTunes Charts
Real-time Spotify charts:
Once radio is added to the mix, next week should see both songs make impressive marks on the Hot 100. Keep it locked to That Grape Juice for updates on how well the duo of tunes performs on the tally in our weekly segment ‘TGJ Chart Check.’