Selena Gomez accompanied the January 10th release of her third studio album, ‘Rare,’ by unveiling the music video for its title track.
A trippy, technicolor affair, the clip – directed by BRTHR – followed the successful Sophie Muller-directed visuals for the LP’s lead singles ‘Lose You to Love Me’ and ‘Look at Her Now.’
As its predecessors make their way down the Billboard Hot 100, Gomez and team turn the focus to ‘Rare’ – a proclaimed favorite of the singer’s from the new project.
Most recently unmasking the behind the scenes look at the music video’s creation, fans are invited to see just how all the magic came to be. Look inside to see:
Click here to view the finished product.