Justin Bieber reigns atop of this week’s Billboard 200 and he does so for the seventh time in his career.
The Pop star’s new album ‘Changes’ has opened at #1 on the coveted count.
It has done so with 231,000 (Sales Plus Streaming) units, 126,000 of which were pure sales.
Serving as the star’s first album in five years, it follows 2015’s ‘Purpose’ which premiered with 649,000.
As many of Bieber’s legions of followers will have noticed, he mounted an aggressive push for pole position – unleashing a series of CD, vinyl, and merchandise configurations. As well, as an album/tour-ticket bundle.
Having launched the LP with ‘Yummy,’ which peaked at #2 on the Billboard Hot 100, the task now will be to maintain the era’s momentum and build the project into one with legs.
Latest single ‘Intentions’ featuring Quavo has thus far peaked at #11.