iTunes: Alicia Keys’ Inspirational ‘Underdog’ Soars to Top 5 in Wake of Coronavirus Pandemic

Published: Thursday 26th Mar 2020 by Rashad

Though earning no shortage of critical acclaim upon its January 9 release, Alicia Keys‘Underdog’ – the second single from her long-awaited seventh studio album, ‘A.L.I.C.I.A.’ – was commercially panned.

Struggling to a #93 peak on the Hot 100, the Johnny McDaid-produced cut – which boasts chart-topper Ed Sheeran among its list of songwriters – seemed poise to suffer the same fate as its Miguel-assisted predecessor, ‘Show Me Love’ (which peaked at #90).

In an ironic twist of fate, ‘Underdog’s chart story could be set to reverse.  Response to the global coronavirus pandemic, the very reason the release date of the song’s parent project was postponed (click here to read more), is giving it an unexpected second wind.

See what we mean inside:

As of time reported, ‘Underdog’ has bested the sales of some of its higher Hot 100-charting contemporaries to seize a seat at #5 on the real-time iTunes tally.

Real-Time iTunes Charts

 

Enjoying a boost due in great part to a partnership forged with Amazon Music, the streaming giant selected the song as its theme to promote the use of its app with Amazon Alexa.

Although the commercial (seen below) was released weeks ago, its message – fueled by ‘Underdog’s uplifting lyrics – has been converted to an anthem of hope for people impacted by the coronavirus pandemic, namely the working class and “essential workers” commissioned to continue serving the public despite the health crisis.

“So I sing a song for the hustlers trading at the bus stop / Single mothers waiting on a check to come / Young teachers, student doctors / Sons on the frontline knowing they don’t get to run / This goes out to the underdog /Keep on keeping at what you love /You’ll find that someday soon enough /You will rise up, rise up,” she wails on the tune’s chorus .

The response to the advertisement has encouraged Amazon to increase its rotation on television and Web platforms alike, a feat that’s not only awakened interest its accompanying tune but could also spell a new chart peak on next week’s Hot 100.

 

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  1. Haterz Gon‘ Hate March 26, 2020

    Music is one thing that can help save us from falling off the cliff edge of Insanity caused by isolation. ?

    All Alicia needs is the right song with enough exposure for the masses to hear it and it’s game on.

    #truetalentcannotbedeniedlight ?

  2. Fancy BISH March 26, 2020

    I remember me and others on this site liking the song when it initially came out! Good for her!

  3. Clarks0o0ñ March 26, 2020

    Meh

  4. The f*** would whitney March 26, 2020

    Swizz beats n3eds to ivorc3 her. The party was right about their marriage. Especially after what she just said… The party was right I’m sorry.

    • The f*** would whitney March 26, 2020

      We sorry swizz time to let the b**** go. She admitted to being an alcoholic the party has been complaining about her cocaine use because we can tell that she is addicted to drugs…now she wantee to kill the baby via abortion . Woooooooooooow

      • Arihanna grande April 1, 2020

        Swiss must f**** you !!

  5. I love big black c** March 26, 2020

    I’m started to getting to like this song, and her most underrated song in common, it is a bop and catchy af

    • PinotNoir March 26, 2020

      Like what you’re told to like, huh? ?

  6. JOHNVIDAL March 26, 2020

    The song is great! Had still not checked for it. Her best single in years.

  7. Jaime Quinones aka JaimeJay March 26, 2020

    I shined out for a song that would make Martin Luther King Jr. proud and a song that would bring us as a people closer together and this song did just that! It seems to me that Underdog couldn’t have came at a more essential time tha. When it did and people didn’t get it when they heard about the Covid19 virus, meanwhile Alicia was singing “Something is Calling” when she dropped “Time Machine” and here we are. Let’s keep the inspire ions expanding through the universe and focus on the light. The power is yours!

  8. MikeD March 26, 2020

    her music is for boomers

    her music sucks and has nothing new to its old jazz washed up boomer sound

    • Arihanna grande April 1, 2020

      But at least not for tasteless bats like you

  9. Nancy Nosatros March 27, 2020

    We love the song and we also love young superstar Tiffina !
    Aka Tiffinni Saint Ranae W songs like
    Desirable and zenith and bragging rights
    and sweet ride , Endurance ..Exclusive and more !!!
    Check out her movie imdb , her wikipedia and her Reverbnation , i tunes and spotify !

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