Now that ‘After Hours,’ the title track of The Weeknd‘s forthcoming fourth studio album, has made an impressive 57 spot leap on the Hot 100 (as we reported here), the 31-year-old can boast three top 20 singles in as many months in support of the March 20th-due effort.

While Heartless’ hit the chart’s summit, its follow-up, ‘Blinding Lights,’ soared into the top 10 months later – a move that only increases pressure for ‘Hours’ (the song) to match its fare.  The singer’s latest bid to ensure such comes in the form of a short film, unleashed moments ago.

A culmination of the cinematic videos to precede it, ‘After Hours’ is a chilling ‘must see.’  Watch it inside:

Your thoughts?