Alexandra Burke Lifts The Lid On Music Industry Racism : “I Was Told To Bleach My Skin”

Published: Saturday 20th Jun 2020 by David

Since winning the ‘X Factor UK‘ in 2008, Alexandra Burke has launched an impactful and inspiring run as a star of stage and song.

However, as many of her fans know, her journey has not been an easy one.

For, the years following her win saw a number of forces within the British media and music industry set out to derail her Beyoncé-approved career via disparaging stories planted in the press (and minds of the general public) and moves designed to stop her music from receiving radio airplay.

Today she is telling her story with hopes it will put an end to the injustice she faced and inspire the generation to create the change the business is in dire need of.

Alexandra, in her own words, below…


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I felt it was time to speak up… This is a scary moment for me. I didn’t always want to speak up.. but it is the right thing to do. So, here’s my truth, the positive and the emotional. 🤍 Side note: When I talk about ‘not seeing colour’ I’m not referring to the idea of being blind to skin colour, I’m talking about the notion within the music industry and institutionally that whiter is better. Why does an industry that should be focused on vocal ability spend so much time dictating an artists worth on their colour?

A post shared by Alexandra Burke (@alexandraburke) on

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  1. Clarks0o0ñ June 20, 2020

    The flops are coming out of the woodwork
    She doesnt even have up to 200k followers. 🤭🤭

    U were told to bleach ur skin , by who?
    If ur not gonna mention names then keep that piece of info to urself.

    • AJ June 21, 2020

      Clearly her record label.

      She released “Don’t Let Me Start Without You” which was “too urban” for Radio 1 despite them playing all of her other songs. Clearly she was told that she had to make a certain kind of music

  2. Clarks0o0ñ June 20, 2020

    “set out to derail her Beyoncé-approved career ”

    Beyonce doesnt even know who this woman is.
    She did a duet with beyonce in 2009 but i can bet, beyonce doesn’t remember her.

    Matthew Knowles forced beyonce to perform duets with contestants at all these whack àss singing shows back in the day.
    Watching the clips today, so embarrassing.

    • Sadia June 20, 2020

      You’re actually pathetic. You think you’re witty and sassy but you’re actually dead inside and it’s so sad. Do you stay up all night just so you can comment.

    • truthteller June 20, 2020

      It’s true about Matthew. I remember they had Beyonce singing on one of those shows in France and the poor girl she was singing with couldn’t even pronounce “To the left, to the left” properly.

  3. I+love+big+black+c** June 20, 2020

    I believe there’s a thing called photoshop, so they can bleach her skin in computer, hows that bothering this flop? Even MJ did it so better respect the bleach legend 😂🤣😂🤣😂🤣

  4. Fancy BISH June 20, 2020

    I get told to drink bleach.

    • Username Deleted June 20, 2020

      Comment deleted. Profanity.

  5. Only Facts June 20, 2020

    Sad. She’s so beautiful and so talented. The UK likes to act like racism doesn’t exist over there, but it’s just as bad there as it is in the US. And what happened to the beautiful Black woman that won the first season of the US X factor?

    Simon needs to address all of this. This stems from his show since she won X factor

    • I+love+big+black+c** June 20, 2020

      Coz UK has less black people.

  6. PinotNoir June 20, 2020


    I thought that was Nene’s lil bro!

    Chiiile, I need 🤓.

    • I+love+big+black+c** June 20, 2020

      😂🤣😂🤣😂🤣 another miss camel

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