Katy Perry and team are pulling out all the stops to ensure her next studio album, ‘Smile,’ lands atop the Billboard 200.
Despite only seeing one of its multiple buzz and official singles (‘Never Really Over’) enter the Billboard Hot 100’s top 20, her fifth LP – originally due on shelves August 14 – is enjoying a high profile rollout ahead of its August 28 release thanks to Perry’s promotional onslaught which has included appearances in top magazines, news outlets, and more.
In addition to building awareness for the forthcoming set, the GRAMMY nominee has also teamed with international fashion retailer, SHEIN, as a curator of their ‘KATY X SHEIN’ collection. In return, the brand is selling her album for $5.99.
For a limited time, Perry fans – affectionately called #KatyCats – can forego the purchase of Subway footlongs in exchange for the opportunity to nab her new album for half its retail price via the SHEIN app or web site (as seen above).
Each sale will count toward the LP’s first tracking week as the sale price is above Billboard’s $3.49 threshold for counting and the pre-order will ship August 28.
Click here to catch the deal before it ends August 26 at 12p EST.
In related news that will undoubtedly make the soon-to-be-mom smile, other retailers – most of which are still selling the project at full price – are reporting positive commercial responses based on pre-orders.
While Amazon has it listed as one of the top 5 selling yet-to-be-released efforts, Target has already unveiled they’ve sold out of their exclusive physical edition (as seen above).
Like SHEIN, Perry boasts an endorsement-based relationship with Target as the title track for her new album was appointed the theme of the store’s “back to school” campaign.
See the ad below:
All-in-all, the efforts should spell well for Katy’s first-week sales performance.
Already among the most pre-ordered female albums of the year, industry analysts are forecasting ‘Smile’ may move as many as 140,000 units by the end of its inaugural tracking week (once streaming is factored in).
Keep it locked to That Grape Juice for the official prediction when it’s unveiled over the weekend.