Katy Perry and team are pulling out all the stops to ensure her next studio album, ‘Smile,’ lands atop the Billboard 200.
Despite only seeing one of its multiple buzz and official singles (‘Never Really Over’) enter the Billboard Hot 100’s top 20, her fifth LP – originally due on shelves August 14 – is enjoying a high profile rollout ahead of its August 28 release thanks to Perry’s promotional onslaught which has included appearances in top magazines, news outlets, and more.
In addition to building awareness for the forthcoming set, the GRAMMY nominee has also teamed with international fashion retailer, SHEIN, as a curator of their ‘KATY X SHEIN’ collection. In return, the brand is selling her album for $5.99.
Details inside:
For a limited time, Perry fans – affectionately called #KatyCats – can forego the purchase of Subway footlongs in exchange for the opportunity to nab her new album for half its retail price via the SHEIN app or web site (as seen above).
Each sale will count toward the LP’s first tracking week as the sale price is above Billboard’s $3.49 threshold for counting and the pre-order will ship August 28.
Click here to catch the deal before it ends August 26 at 12p EST.
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In related news that will undoubtedly make the soon-to-be-mom smile, other retailers – most of which are still selling the project at full price – are reporting positive commercial responses based on pre-orders.
While Amazon has it listed as one of the top 5 selling yet-to-be-released efforts, Target has already unveiled they’ve sold out of their exclusive physical edition (as seen above).
Like SHEIN, Perry boasts an endorsement-based relationship with Target as the title track for her new album was appointed the theme of the store’s “back to school” campaign.
See the ad below:
All-in-all, the efforts should spell well for Katy’s first-week sales performance.
Already among the most pre-ordered female albums of the year, industry analysts are forecasting ‘Smile’ may move as many as 140,000 units by the end of its inaugural tracking week (once streaming is factored in).
Keep it locked to That Grape Juice for the official prediction when it’s unveiled over the weekend.
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chileeeee she’s Trying To get that #1 Album 😂 😂GET MONEY BITCHHHH 😂
The album will flop. Sold out of preorders my a_ss
Jealous much!?! She’s getting the number #1
Deal with it
@WAP (aka Only Facts) meanwhile your fav Brandy fell off the billboard 200 in 2 weeks (even after you bottoms bought 6 copies each, her mom included) 🤣 Which now makes this album her 4 consecutive FLOP LP.
That being said. You stay stanning for flops and has-beens, yet have the audacity to come for other artist. 🤡 🤣 Now go tend to that gash in your head that Clarksoon left you after those multiple drags 🤣😭
There is so much shade throughout this I’m ROTFL.
“her fifth LP – originally due on shelves August 14 – is enjoying a high profile rollout”
What are these shelves you speak of TGJ?!! Stop pretending album rollouts aren’t mostly STREAMED in 2020. #dobetter
“For a limited time, Perry fans – affectionately called #KatyCats – can forego the purchase of Subway footlongs in exchange for the opportunity to nab her new album”
😭🤣🤭
KSKSKSKSK with the purchase of a subway foot long. I mean they’re just reporting facts but the shade it’s not even on purpose
reading its fundamental.
if it’s already SOLD OUT of its PHYSICAL EDITION, then it will be ON SHELVES August 28
This is because critics reviews have started coming out and they aren’t that positive. It will be rated slightly better than Witness, hopefully she shifts above 100k and can be proud of that. With a baby due imminently, it works well if the project ends up fizzing out.
When will the new billboard rules come into play…that s*** she is pulling with shien is just desperate.
And she said she didnt care about sales.
Exactly. And yet here she is with her entire team in payola overdrive.
The reviews are coming in and they are poor.
🤣🤣
I think Katy should just let it go after this album. She should not come back to music anymore because she won’t ever recover. I think her downfall started with Taylor Swift beef. Her sales and performance haven’t been the same ever since.
Lies! Lies! Lies! You sit on a throne of lies! The reviews that are coming in are saying that it’s GREAT! She’s getting 4/5 stars from most. Everybody, don’t listen to this deceitful devil.
“A pivot to boring” Is not “GREAT” you f****** liunatic!
https://www.stereogum.com/2094015/katy-perry-smile-review/franchises/columns/the-week-in-pop/
And that’s only one. Go read.