Taylor Swift‘s ‘Folklore’ is the music news story on everyone’s lips.
Her eighth studio album, the set – which was released July 24 (with little warning) – rocketed to the top of the Billboard 200 with the biggest sales of the year (click here to read more).
Now, as if her domination of that tally wasn’t enough, she’s replicating its success on the Hot 100 with the LP’s lead single ‘Cardigan.’
Produced by Aaron Dessner, ‘Cardigan’ has been a mainstay atop real-time sales tallies (i.e. Amazon, iTunes) since its July 24 unveiling. To aid its bid for Billboard’s summit, however, Taylor and team deployed multiple streaming versions of the tune including the ‘Cabin in Candlelight’ edition (click here to listen) as well as physical/digital combos.
All-in-all, the sales recipe proved just the right mix needed to give ‘Cardigan’ an impressive debut atop the Hot 100.
Here are the numbers:
- Streaming: 34 million U.S. streams
- Digital Downloads: 71,000 downloads
- Radio Airplay: 12.7 million
Nabbing Swift her sixth reign atop the tally, ‘Cardigan’ comes as the first time she saw her name printed in the rung since 2017’s ‘Look What You Made Me Do.’
As if that’s not enough Billboard reports:
“Taylor is the first artist ever to debut atop Hot 100 & Billboard 200 simultaneously: With “Cardigan” and Folklore, Swift is the first artist to debut at No. 1 on the Hot 100 and Billboard 200 in the same week. The Billboard 200 began on March 24, 1956, and the Hot 100 originated on Aug. 4, 1958.
Swift passes Nicki Minaj for most Hot 100 entries among women: Swift surges from 97 career Hot 100 entries to 113, passing Nicki Minaj (110) for the most among women.
Swift also becomes the 10th act with at least 100 Hot 100 entries, as she ascends to the fourth-best total. Here’s an updated leaderboard.”
Here are other records matched or broken by songs from ‘Folklore’ this week:
- Taylor’s third Hot 100 #1 debut (tying the all-time record set by Drake, Justin Bieber, Ariana Grande, and Mariah Carey)
- Swift extends her record among women for the most career debuts in the Hot 100’s top 10
- First woman to debut two songs in top five simultaneously
- First woman to debut three songs in the top five simultaneously
- Swift is the first artist to debut three songs in the Hot 100’s top six spots in a single week