Big Sean has partnered with the NBA and ESPN to deliver two new TV spots for the approaching NBA finals.
Both commercials feature his song ‘Don Life’.
More details below:
The first commercial showcases how NBA teams have had to rise above adversity in order to obtain the Larry O’Brien trophy. The spot goes on to feature players kneeling and wearing Black Lives Matter T-shirts. The commercial is part of ESPN’s “Rise Together” platform.
The second spot showcases how this NBA season has been unlike any other in the history of the sport. The video goes from showing crowds in a stadium to an empty bubble while the players play through a pandemic.
‘Don Life’ appears on Big Sean’s chart-topping ‘Detroit 2’ album.