Brandy and Monica‘s epic Verzuz battle broke the internet and broke a number of records in the process.
Full story below…
With the world buzzing about the musical celebration of the ladies iconic catalogues, Verzuz has revealed data about the battle – and it’s compelling.
Monday night’s showdown is officially the most watched Verzuz spar ever – with over 6 million viewers tuning in across Instagram and Apple Music.
It also generated over 1 million tweets (which is more than the VMAs the night before).
While on the do-good front, the battle raised $250,000 for the When We All Vote initiative (which was co-promoted alongside) and resulted in 35,000 clicking a sign-up link to vote in the upcoming US presidential election:
Musically, the battle resulted in huge spikes for ‘The Boy Is Mine’ belters:
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Let’s talk about the #VerzuzEffect 💥 Post-Verzuz battle, @Brandy’s album “B7” climbed to #1 along with her and @MonicaDenise’s albums re-entering Apple Music’s “Top 40 R&B & Soul Albums” chart, with overall 10 albums combined on the chart! #VERZUZ 💥💥💥 THE CULTURE DID THAT
— b r a n d y (@4everBrandy) September 2, 2020
Amazing and oh so deserved!