Just last week (as we reported here), Travis Scott sent BTS fans into a frenzy when his new song – ‘Franchise’ (featuring Young Thug and M.I.A.) – debuted at #1 on the Hot 100 and blocked what many thought would be the 4th week reign of the boy band’s explosive hit, ‘Dynamite.’
Making history for accumulating three #1 debuts in less than a year, Scott saw ‘Franchise’ powered to the top on the wings of a number of single combo deals including cassette, CD, and digital versions (some of which were priced at $.69).
The strategic marketing method – employed by a number of artists that premiered atop the Hot 100 this year – is often only applied to their respective tunes’ inaugural week figures, thereby being the reason many of those out-of-the-box hits plummet down the tally in their second frame of sales reporting.
Landing at #25 on this week chart proves Scott’s latest smash is no exception.
Details inside:
Hot 100 This Week
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The 24-spot second-week drop of ‘Franchise’ is the second-biggest in history for a #1 debut, bested only by the early 2020 fall of 6ix9ine and Nicki Minaj‘s duet, ‘TROLLZ,’ which fell from #1 to #34 in just one week (as we reported here).
Here’s how the plunge compares to other major dips:
Biggest Drops from #1 of All-Time (Hot 100)
- 1 – off the Hot 100 completely: Mariah Carey – “All I Want for Christmas is You” (2020)
- 1 -34 : 6ix9ine & Nicki MInaj – ‘Trollz’ (2020)**
- 1-25: Travis Scott, Young Thug, & M.I.A. – ‘Franchise’ (2020)**
- 1–17: The Weeknd – “Heartless” (2019)
- 1–15: Billy Preston – “Nothing from Nothing” (1974)
- 1–15: Dionne Warwick and The Spinners – “Then Came You” (1974)
- 1–13: Ariana Grande and Justin Bieber – “Stuck with U” (2020)**
**indicates debuts
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