While streaming has helped many acts make a splash in an ever-evolving marketplace, it’s muddying the waters in other ways.
Indeed, complex and rapidly changing equations around how sales and chart positions are counted are making it increasingly tricky to tease apart true success from artificial.
Case in point Liam Payne.
Many were shocked when the One Direction member took to social media today to tout sales of debut album ‘LP1’ to the tune of 3 million worldwide.
Heads were scratched in unison, as the album – which was released last year – struggled to make a mark in any region. Indeed, it notably shifted just 9500 copies first week in the US and debuted at #111.
So where did the colossal total come from?
With the project yielding just one hit in its lead single ‘Strip That Down,’ one can only imagine that the song’s numbers were consolidated into “album sales” – which, believe it or not, is actually a legit practice in today’s certification climate.
Things that make you go hmm.