Another day, another deal for diva Beyonce.
The superstar singer has paired up with Peloton for an unprecedented partnership.
Queen Bey – who recently dropped DRIP 2 of her hit Adidas x Ivy Park collection – has teamed up with the interactive fitness platform as a means to encourage fitness on a mass scale.
A statement trumpeting the news read:
The launch of the collaboration with Beyoncé, the most requested artist by Peloton’s global community of more than 3.6 million members, is commemorating Homecoming season, an annual fall celebration for students at Historically Black Colleges and Universities (HBCUs) that honors tradition and legacy. While most of this year’s Homecoming festivities shifted to virtual celebrations due to the global pandemic, Beyoncé and Peloton worked closely to create a series of themed workout experiences to help extend Homecoming to Peloton members via classes across multiple fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation.
Beyonce said of the partnership:
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys. I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”
For more on Bey and Peloton’s partnership, click here.