Kylie Minogue has ample cause to celebrate today.
Because not only has her new album ‘Disco’ flown in at #1 on the Official UK Album Chart, but the diva has made history on a seismic scale by doing so.
Full story below…
Minogue’s latest studio effort has danced its way to the top of the tally with colossal sales of 54,905.
The numbers earn her the honor of the highest first week opening in the UK this year.
More than that, Minogue writes her name in the history books for being the only artist in UK chart history to secure #1 albums in five (yes five) consecutive decades.
Preceded by singles ‘Say Something’ and ‘Magic,’ the critically acclaimed LP benefitted from a number of savvy physical configurations – including CDs, vinyls, cassettes,
Reacting to the news, Minogue shared this clip with fans
#Lovers … THANK YOU!!! #DISCO has entered the UK album chart at NUMBER 1!!! I am so grateful and overwhelmed. Disco is all yours and I LOVE that it is now in your hands, hearts and worlds!!! @officialcharts pic.twitter.com/AbYfCSBZYg
— Kylie Minogue (@kylieminogue) November 13, 2020
Huge congrats to Kylie, her label, and wider team. Collectively, they have defined the blueprint of how to market, manoeuver, and establish momentum as a seasoned act in today’s climate. Indeed, instead of fighting the uphill battle that streaming is for most legends, they embraced the power physical formats hold with loyal audiences like Kylie’s.
So many acts, both home and away, ought to take notes.
In any case, congrats again to this bonafide star who continues to shine.