Commercially, ‘Changes’ continues to prove itself an inadvertently apt description for Justin Bieber‘s last era.
Coincidentally kicked off by the R&B-flavored ‘Yummy,’ the project – despite topping the Billboard 200 in February – has been his least consumed by music lovers to date.
Yet, despite not knowing the out-of-the-box success of its predecessors ‘Purpose,’ ‘Believe,’ and ‘My World 2.0,,’ ‘Changes’ can now at least boast a similar stat: Platinum status.
On October 13, ten months after its release, ‘Changes’ managed to cross the Recording Industry Association of America’s threshold for Platinum – a sales measure that denotes 1 million units sold in the United States. The recognition may come as some solace for Bieber fans, even though the singer had already abandoned the era and moved on to its next by the time the news dropped.
The subsequent era, kicked off by singles ‘Holy’ (featuring Chance the Rapper) and ‘Lonely‘ (with Benny Blanco), is starting off similarly to that of ‘Changes’ in that it’s producing buoyant top 20 hits that do not indicate any real buzz for their parent album.
Nevertheless, Justin’s yet-titled sixth LP can boast his newest plaque as just last week the RIAA certified ‘Holy’ Gold – meaning it’s sold 500,000 copies in the United States.