Beyonce continues to prove that her brand has the midas touch.
Case in point her effect on Peloton, the fitness entity she’s just partnered with.
Full story below…
As reported, the superstar singer has joined forces with the company in a multi-year, multi-layered deal to encourage wellness.
And it’s already having a positive impact on Peloton’s fortunes.
See, the company’s stocks had been down 25% this week due to news of breakthroughs with the coronavirus vaccine. Which figures, given that at home fitness thrived during lockdown – which now seems to have an end (of sorts) in sight.
However, news of Peloton’s pairing with Queen Bey saw stocks shoot up 5.8%. An uptick analysts saw reflects investor excitement surrounding the deal.
The platform’s users are clearly excited too:
The news aptly comes on the heels of the diva’s DRIP 2 release of her Adidas x Ivy Park line, which sold out with the swiftness.
Moral of the story? You can always Bank On Beyonce!