Major! Universal Music UK Announce New Label 0207 Def Jam

Published: Wednesday 25th Nov 2020 by Sam

In a huge move, Universal Music UK have officially announced the launch of 0207 Def Jam, a new frontline label and the UK home of the legendary Def Jam Records.

Comprised of a number of notable and accomplished names in the British music industry, the imprint is led by Ghanaian London-born twin brothers, Alec and Alex Boateng – who jointly serve as co-Presidents.

More on the seismic move below…

Building on the cutting-edge foundation established by the Def Jam parent label, the 0207 brand (which lifts the numerical part of its name from London’s telephone code) will serve as the home of the UK’s crème de la crème.

Initial signings are expected to be announced in due course.

In being led by the Boateng brothers, the label is in expert hands. For, both are highly respected figures and stand at the forefront of the Black music scene in the UK.

Alex has amassed 10 years at Universal Music UK, a tenure that included the role of president of Island Records’ Urban Division. He has been instrumental in campaigns and the careers of acts such as Drake, Nicki Minaj, Jessie J, and Tiwa Savage.

Alec has been a force at Warner Music, where he most recently served as as co-head of A&R at Atlantic. There, he spearheaded chart-topping wins for the likes of Stormzy, Rita Ora, and Jess Glynne. He has also been instrumental in the soaring rise of Burna Boy – whose latest album was just nominated for a GRAMMY.

The Boatengs have already installed top-tier talent at 0207: Amy Tettey is on-board as Managing Director, Char Grant is the label’s A&R Director, and Jacqueline Eyewe joins as Marketing Director. The much respected trio board 0207 from Island, BMG, and Atlantic respectively.

Universal Music UK Chairman & CEO David Joseph said in a statement:

“Bringing the Boateng brothers together at 0207 Def Jam is an important moment in British culture. Alec and Alex have always done things their own way with success always quick to follow. They have already assembled an exceptionally talented top team with a clear vision for this exciting new chapter in the history of one of the world’s most famous labels.”

Jeff Harleston, interim Chairman & CEO, Def Jam Recordings added:

“It is a perfect fit having Alex and Alec at the helm of 0207 Def Jam. Their creativity, artist relationships, and connection with culture are all key elements that have made Def Jam such an important label for over 35 years. I have no doubt that Alex, Alec and their team will only make the label and the brand even stronger.”

Alec Boateng, co-President of 0207 Def Jam said of the new appointment:

“Music, art and artists really, really matter. I’m super excited to play a leadership role in this brilliant new space we’re creating for amazing music and talent to live and evolve. A space which will support both our teams and our artists to be the best version of themselves.”

Alex Boateng, co-President of 0207 Def Jam concluded:

“Especially in these times, this is a real privilege. I’m proud our collective journey now includes partnering a legendary label with a style that only London and the UK can provide. Looking forward to watching and guiding where the music and art takes the journey next.”

The news re-affirms UMG’s commitment to expanding on a global scale, after the establishment of Def Jam Africa.