Ciara and Russell Wilson continue to make major entrepreneurial moves.
For, the couple have just announced the launch of a brand new fashion venture, The House of LR&C.
Full story below…
Trumpeting the news via Vogue, the power pair say the brand – which incorporates “love, respect and care” into its name – has giving back at its core.
View this post on Instagram
The House of LR&C is touted as a retail concept that fuses fashion with the philanthropic.
In time, it’ll be comprised of multiple labels. But, to begin, it’s launching with Human Nation – a sustainable streetwear line.
The report expands, adding:
“Financially accessible and consciously created, it’s sure to speak to ethically-minded consumers. Still, what sets Human Nation apart is the way it directly benefits those in need. For each purchase made, the company will donate 3% to the Why Not You Foundation, a non-profit centered on children’s health, education, and fighting systemic poverty. By building on the altruistic business model established by Wilson’s Good Man Brand—which has already raised more than a million dollars for causes related to kids since 2016—the Wilsons aim to uplift their customers and community.”
For the venture, CiCi and Russ have teamed with Christine Day, a retail veteran whose credits include Starbucks.
Speaking on the brand, Wilson said:
“It’s really about how we can take sports, fashion, music, and democratize them to create opportunities for the next generation.”
“This process has continually inspired me. We have a tremendous opportunity to impact with The House of LR&C, and that keeps me motivated.”
The move comes on the heels of the couple launching their own fragrance, R&C.
For more on The House Of LR&C, visit its official website.