Pop couple Shawn Mendes and Camila Cabello sprung a surprise on fans moments ago with the unwrapping of a collaborative take on ‘The Christmas Song.’
In a unique move, the track has been added to to special “Holiday Deluxe Edition” of Mendes’ new album ‘Wonder’ – which just dropped yesterday.
Explaining the strategy, the 22-year-old said:
“Wanted to give you guys a few surprise songs for the holidays. #WONDER holiday deluxe is out now, including #TheChristmasSong with @Camila_Cabello, song proceeds benefit @feedingamerica& we’re donating $100k to support those in need in the holidays.”
Take a listen below…
All at once this manages to be extremely tacky and smart at the same time.
On the one hand, for all the “charity” this is wrapped in, it’s impossible to divorce the move from the oh so convenient timing and the promotional aspect of the pair’s relationship.
Indeed, it’s a clear capitalisation on both Christmas and the “wonder” surrounding Mendes’ relationship with Cabello. All so as to contribute to the first week sales of his album.
From our vantage point, it’s a little too on the nose and lacking in tact. Surely, even a second-week arrival to sustain numbers would have been less…obvious?
In any case, get them streaming points anyway possible.
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Who asked for this?
I can’t stop laughing
🤣🤣🤣🤣🤣
Very inauthentic. Duet to “donate” but really to drum up more publicity for my album that I just released.
Disgusting
LMAO! Exactly.. Not even the birth of my sweet baby Jesus can save that dry album.
Why do they keep pushing this relation down our throats.
This is the reason no one thinks this relationship is real. Too forced
I want Shawn’s big long pee pee all they way down my throat. Amen 🙏
Two flops. Go away 🙄🙄🙄
Read the room and your sales. We don’t care about these two flops.
Camilo Cab Driver strikes again with another dead miss 💀💀💀
They look like sisters😂🤣😂🤣 happy scissoring btw
Dear sam from TGJ
Do u research before you publish ur stupid hit pieces about Camila and shawn
All songs from @ShawnMendes’ #Wonder debut in the top 200 on the global Spotify chart.
He doesn’t need streams
Shawn is not even a huge streaming force.
His fans rather buy on itunes
His album hit number one on US iTunes 2 hours after he released his album and the album is still number one.
Camila and shawn are damn if u do, damned if u dont. These people literally donated 100k
Is not easier to use that 100k to bulk buy his album.
Tgj= dumb àsses
Normani is not going to happen
When she flops I wonder how TGJ will spin it.
Boy bye! Shawn is expected to open with the LOWEST first week sales of his career. This is a ploy by his team to save this incoming embarrassment
Lmao! Drag that thing
Calling TGJ dumb yet u still here?
What does that makes u?
Dumber?
Dumbest?
Dumb s***?
Dumb f***?
Which 1?
Shawn Mendes doesn’t need streams
. Shawn Mendes and justin bieber’s “Monster” re-enters the top 10 on the global Spotify chart with 3.77 million streams following the release of #WONDER.
His album is doing moderately well hust like his last 3 albums, which is good and expected
HDD confirmed he’s going to open with the lowest first week sales of his career. Critics have panned the album. Radio isn’t playing his song. This is a train wreck. If his sales and streams were fine, they wouldn’t have added this Christmas song the day AFTER the album was released 🧏🏽♀️🧏🏽♀️🧏🏽♀️
Lmao@ Susan dragging Camickys pyscho fan
Who adds Christmas songs to a regular album during the week of album release
It’s desperate and pathetic. Any excuses show low IQ
Haha oh now streams don’t matter. But you love to bring it up when you hollering about Camilo The Cab Driver 😭😂😂
Congratulations Shawn and Camila ❤️❤️
Lmfaoooo@ Camicky pyscho fan writing an essay that no one will read.
Face it. It’s desperate and disgusting.
Adding Christmas songs at the last minute to a REGULAR album released in December during release week is a ploy and desperate . Then to disguise it and say charity single.
Why not release a Christmas standalone track 😂😂😂😂😂😂😂
Camicky the Clown has hit a new low with her friend. Just like her fake ticket bundles.
Two good looking couples😍😍
Ye..No one asked for this flopness by two flops
What a complete waste of money 🤣🤣🤣
How are you gonna add a Christmas song to a regular album just to help your s***** sales?😂😂😂 I’ve never seen such desperation from any other artists like 😂😂😂😂😂😂😂
The desperation is REAL, I remember why my face paid this ugly flop dust, she’s so lame is cringe tbh her and bttm mendes
Both are already washed, it’s safe to say no one cares. We got dua doja meg and Taylor already. Hell well even keep lizzo before we acknowledge these two flops existence
Who? and who??
The duet no one wanted and still don’t.