Taylor Swift is off to the races with the re-recording of her catalogue, following Scooter Braun’s headline-grabbing purchase of her masters.
Powering past an on-going war of words, the Pop titan is standing by her promise of making fresh incarnations of her much-loved cuts.
First up is ‘Love Story,’ which she has uniquely unveiled by way of a new Match.com commercial helmed by Ryan Reynolds.
See what we mean below…
Taking to social media, Swift revealed that she hasn’t completed the lengthy process of re-recording her music (so as to control those versions). But she is ready to give fans a listen to ‘Love Story’.
Peep the hilarious commercial it’s featured in:
Okay so while my new re-records are NOT done, my friend @VancityReynolds asked me if he could use a snippet of one for a LOLsome commercial he wrote so…here’s a sneak peak of Love Story! Working hard to get the music to you soon!! https://t.co/0vBFXxaRXR
— Taylor Swift (@taylorswift13) December 2, 2020
As reported, Braun sold her original catalogue on.
And while we’re sure the theater around that story won’t close its curtains anytime soon, it’s cool to see Swift taking creative approaches to reheating interesting around her hits.