To kick off 2021, From The Vault journeys  back to 2011. To a time when a very talented artist scored their very first international smash.

Today’s pick comes courtesy of Jessie J: it’s ‘Price Tag.’

The song was lifted from the British belter’s debut album ‘Who You Are’. It served as its second single in the UK and was issued as its launching single in the US.

Written by Jessie alongside Claude Kelly, it was produced by Dr. Luke and featured a guest verse from rapper B.o.B.

With its catchy chorus, hooks, and magnetic melodies, it was an international smash, debuting at #1 in the United Kingdom and reaching the top position in a total of nineteen countries including Ireland, France and New-Zealand. It was a moderate hit in the US, where it peaked at #23.

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The song’s video was directed by Emil Nava. A whimsical yet simple affair, it shows the artist in various ensembles. Beginning behind an oversized teddy bear, the belle can be seen singing the tune under a money tree, as a ballerina inside a musical-box, or as a marionette. Guest rapper B.o.B. makes an appearance, surrounded by four toy army men.

Fun fact : alternative music favorite FKA Twigs is a back-up dancer in the video.

Beyond Jessie managing to “make the world dance” with this single, the release also served as a jumping point for her globally. Indeed, it introduced the masses to her unique style and laid the groundwork for many more great things ahead (see: ‘Domino’, ‘Bang Bang’).

With her incredible talent, we’ve always felt Jessie J’s star has the potential to shine even brighter. And with a new project on the horizon, we sincerely hope to see her finally get the (consistent) recognition we believe she deserves.

Anyhow, 10 years on, the song still bangs, and should remain our playlist for many more years to come.

How about you? What are…

Your thoughts?