ZAYN may have been the second member of One Direction to pursue solo success after the quintet’s disbandment, but he was the first to earn major success on both the Hot 100 and Billboard 200.
In early 2016, the singer made history when his solo debut single, ‘Pillow Talk,’ and its parent album, ‘Mind of Mine,’ both debuted at No. 1 on the their respective charts – a feat he replicated in his native U.K. to become the first British male artist to premiere atop tallies on both sides of the pond.
The response to his inaugural effort seemed to have signaled promising commercial performances in the future, but his follow-up album, 2018’s ‘Icarus Falls,’ evinced such was not the case.
Fans hoping his third swing at bat, the January 15-released ‘Nobody is Listening,’ would be just the catalyst needed to return the 28-year-old to his former chart glory will likely be disheartened to learn the 11-track project is set to inadvertently live up to its namesake.
ZAYN’s ‘Nobody is Listening
Predicted First Week Sales (SPS): <19,000 units
Predicted Billboard 200 Debut: <#20
Arguably due to the set’s soft promotional roll out, ‘Nobody’ – which was announced just a week before its debut – hit digital shelves after the release of its two nonperforming singles, ‘Better’ (#89 Hot 100 peak) and ‘Vibez’ (yet to chart).
That lack of buzz suggests the LP is poised to deliver his worst first-week numbers to date and possibly outdo its 2018 predecessor, which debuted and peaked at #61 on the Billboard 200 that year.
Click here to stream ‘Nobody is Listening.’